Marketing in today’s times has shifted to another level. Social media platforms have brought immense opportunities for businesses to connect with their customers. Also, many companies have taken their businesses to next level through the most promising social media platforms from Facebook, Linkedin, to Instagram. However, Twitter has been in a less explored space.
But with intelligent marketing strategies and the right use of Twitter tools, this platform can bring wonders to your business.
A Statista report shows that Twitter has more than 436 million monthly active users at the onset of 2022, which makes it one of the ten most popular social networks in the world.
So, when it comes to Twitter for business, we at PeddleWeb know how powerful the social media platform can be to transform brands’ marketing strategies. In this blog post, we detail ten simple yet effective strategies that can help all kinds of organizations spruce up their social media marketing and make the most of the micro-blogging platform.
1. Create a business account and complete the profile
This is the first and the most important step for every business that aims to leverage the micro-blogging platform. Sign up to Twitter and create a username that has the brand name. After that, provide the business’s phone number or email address. Create a profile image that has the company’s logo, initials, colors, or founder’s photo. Also, create a header image for additional impact as well as to provide more information on your brand and its offerings to your target customers and followers. Write a captivating bio that has your unique brand voice. Go through prompts to see the content and topics that you may be interested in. Switch the handle or username to the business name after logging into the account. After that, go to every field in the account and make sure to add the correct information in each of them to complete the profile.
2. Set objectives and delegate responsibilities
After creating a business account, the next step is to set specific and quantifiable objectives that will help you proceed with the strategy consistently and systematically. The key is to set objectives that are SMART (specific, measurable, achievable, realistic, and time-bound) in nature. After setting the objectives, delegate specific responsibilities to specific team members.
3. Create a social content calendar and stick to it
A social content calendar is a schedule that helps in planning, organizing, and publishing social media posts and tweets on precise dates. While creating a calendar, you need to take three things into account—how many tweets and other content to post every month, the best time to post, and the people who would be approving and posting. Once that is done, you have a clear picture of how many posts you would be posting for the entire month as well as the year. It will help in keeping some content ready for many later dates such as special events, foundation day, and other relevant days for your business.
4. Ask your followers to retweet
After creating the content and posting the tweets, the next challenge is to drive more engagement. Retweets provide excellent traction to the posts. As per a study, brands that ask their followers to retweet their tweets have a twelve times higher retweet rate than the businesses that don’t ask. However, less than one percent of brands ask their followers to do so. Asking followers to retweet may look difficult but there are many innovative ways to do it without looking needy and pushy. Adding a ‘Click here to retweet’ button can serve as a call to action. It can catch the attention of people and make them do that. Retweeting other people’s tweets is also an excellent way to encourage them to retweet yours. After all, people are willing to return the favor.
5. Be active on the weekends
Did you know that engagement rates for brands are highest on the weekends i.e. Saturdays and Sundays? A study conducted by New York-based software company Buddy Media found an average of 17 percent higher engagement for tweets on the weekends. But in some specific sectors, the engagement rates are much higher. In apparel brands, the engagement rates for tweets were 30 percent higher on the weekends. In sports brands, the engagement rate was over 52 percent more. Shockingly, however, less than 20 percent of brands tweet these days. If you intend to increase the engagement rate, then plan the social content calendar accordingly and schedule some tweets for the weekends.
6. Post short tweets
When Twitter started its journey in 2006, it limited users to craft up to 140 characters in a single thread of tweets. In 2017, it doubled the character limit for non-Chinese, Japanese, and Korean languages. But some studies found that the tweets that are shorter than the original character limits have higher engagement rates. One research by Buddy Media found that the engagement rate is 17 percent more for tweets that have less than 100 characters. The same study also indicated that 120 to 130 characters are adequate if a brand intends to post tweets with links.
7. Use relevant hashtags
Twitter is one of the friendliest platforms to find trending hashtags. This enables businesses to use the relevant ones strategically and enhance the visibility of their tweets and posts manifold. The key, however, is to use one to three relevant hashtags for each tweet. Using more than that can look like spam. A study found that tweets without any hashtag averaged 1.7 interactions for each tweet while tweets with more than three had an even lower rate. Using the right hashtags enables brands to enhance engagements. Businesses can also create their hashtags and run successful Twitter campaigns with them.
8. Add images in the tweets
You may have heard the adage “an image is worth a thousand words” but did you know that images on the social media platform get more retweets and engagements? As per the microblogging platform, Tweets with images receive more than 35 percent more retweets on average. According to a study by content marketing data and software provider Buzzsumo, tweets that have pictures get more than twice the engagement than the tweets that don’t have any.
9. Include more links
Like adding images, including links can enhance engagements as well as the possibility of getting more retweets. One recent study found that the retweet rate is more than 85 percent for tweets that have links. Another research found that more than 90 percent of engagement with a business’s tweets is generated from link clicks. Twitter engagement rate is 200 percent higher for tweets that have image links.
10. Keep a track of the competitors
With more than 80 percent of top 100 firms and 70 percent of small businesses using Twitter, you can be sure of finding the accounts of a majority of your competitors on the social media platform. Look at how they are leveraging the social network and what types of content they are creating. Find out where they are performing better and how you can improve.
Now that your business already has a Twitter account, run an audit to know how it’s performing. Following that, collect key information and find out what strategies are working and what aren’t. Use analytics and observe the areas that need improvement.
Though Twitter is one of the most effective platforms for social media marketing, knowing how to use it is the key to success. Its short text format and character limit require creativity and strategic thinking. At PeddleWeb, we have helped a wide range of businesses leverage the platform efficiently and successfully. If you are looking to master Twitter marketing, contact us today.