A corporate marketing strategy is a comprehensive marketing plan that promotes a business as a whole. It builds a company’s image and enhances its brand awareness. Customized digital marketing services can help companies enhance their corporate marketing strategies.
The strategy is extremely popular with many leading Fortune 500 companies including Apple, Coca-Cola, Colgate, Nike, Starbucks, and more. If you are considering implementing an effective corporate marketing strategy in your company, these ten effective ways will help a lot.
- Embrace your uniqueness
Every business is unique. It has a distinctive story that led to its creation. Its culture and values make it different from others. Every business owner must identify the uniqueness of their business and embrace it. There are many ways to find uniqueness:
- Perform competitive analysis
- Study competitors’ corporate strategies and find out what makes you different
- Identify loyal customers and find out what makes them stick
- Don’t imitate anyone
- Don’t compromise on values
- Focus on customers
As clichéd as it may sound, but the customer is always the king and businesses must keep this in mind while designing a corporate marketing strategy. Customers must be at the center of a corporate marketing strategy. The first step is to understand the target audience to communicate with them effectively and provide the services they want. Creating an ideal customer persona is useful to understand the psychology and behaviors of customers. Using it, a business can target prospective customers based on various demographic factors such as:
- Likes and preferences
- Create a robust brand identity
As per one data, 77 percent of B2B marketers believe that creating a robust brand identity is crucial to their business’s growth. A strong or unique brand identity can entice target customers to engage with a brand and do business with it. Businesses must know their brand equity and create a robust or unique identity that will help them to be different from their competitors. They must be deliberate with their brand voice and focus on brand recognition. Creating a unique brand identity is easy after finding out the uniqueness and strengths.
- Give excellent service to customers
Customer service determines brand loyalty to a great extent. As per Microsoft, 96 percent of customers feel that customer service plays a key role in creating strong brand loyalty. When customers get excellent service from a business they are more likely to talk about it and recommend it to their family and friends. In a way, they become brand advocates and always prefer the brand over others.
- Eliminate pain points with content
When dealing with a business, customers may experience several pain points. It can support pain points, or process pain points, or financial pain points. Businesses can enhance their corporate marketing strategy by eliminating their customers’ pain points with their content. It will need customer journey mapping and creating content for each stage. Even though it entails an investment of time and effort, the results are worth it. They can take the help of professional digital marketing services to create quality content for alleviating pain points.
- Leverage social media
The leading social media platforms have more than four billion users all over the world. Social networks provide huge potential for businesses to connect with their target audience and prospective customers. Yet, only 71 percent of small and medium businesses use social media to promote their brands compared to nearly 97 percent of all Fortune 500 companies using at least one social network platform to engage with their customers and followers. Use all relevant social media platforms that will help you connect with the target audience and engage them.
- Write more blog contents
Blog contents help immensely in corporate marketing strategy. It helps in enhancing brand awareness, driving traffic to the website, connecting with customers, and generating more leads. Apart from that, it enables businesses to explain their products and services to their target customers. Reliable digital marketing services providers can provide high-quality blog content.
- Provide high-quality free content
Giving away freebies is a great way to generate new leads and build loyalty. Apart from blog posts, you can provide your target audience with a wide range of high-quality content for free. The content can range from e-books, podcasts, audiobooks, webinars, videos, and more.
- Develop a top-notch website
When it comes to corporate marketing, a business’s website plays a key role in the campaign’s success. Businesses that invest in SEO and high-quality content in web pages rank high in search engine results and attract more visitors. Using a responsive web design enable mobile users to access the site and engage with the content. The websites that have a load time of fewer than three seconds witness lower bounce rates and more engagement.
- Offer an attractive loyalty program
As per a study, 84 percent of customers are more likely to continue doing business with a brand that offers a loyalty program. According to an HBR report, businesses with strong loyalty programs grow revenue about two and a half times faster than other businesses in their sectors. Create an attractive loyalty program to encourage more customers to buy from you.
Corporate marketing strategy is extremely crucial for businesses to enhance their brand awareness, build credibility and reach out to more customers. At PeddleWeb, we can design a multi-pronged effective corporate marketing strategy for companies looking to promote their businesses as a whole. Contact our team of professional digital marketers to know how we can help.