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7 Powerful Platforms That Assist in Link Building Process

Link Building Tools

You certainly understand the significance of link building and wish to use the best tools to make the task easy. You can save ample time and human resources deployed for the work. There are more than a hundred platforms that claim to make link-building easy. As a digital marketing services provider, we have shortlisted seven tools. Some of these can eliminate the need to submit links manually. 


BuzzStream is a set of outreach tools that assist in every step you take towards growing link building. 

As the platform’s description suggests, BuzzStream takes care of time-sucking parts. It has managed to join the arsenal that SEO services professionals around the world use for PR outreach. 

The most appreciated features are link discovery, open-click & reply tracking, and access to readymade email templates. 

The platform also offers link monitoring, email performance reports, Twitter conversation tracking, influencer and publisher metrics, and automated follow-ups for emails. 

The monthly price is $29 per feature. The platform does not offer a freemium version. Pricing varies from one country to the other. 

Moz Link Explorer

Moz Pro does not need much of an introduction. 

It is perhaps the most widely used platform by search engine optimization experts worldwide. Moz Pro consists of a link checker tool, Link Explorer. 

Analyze your competitive standing, then create a strategy for increasing quality links pointing to your site. At the same time, detect and decrease spammy links.

You can pull data for your website and competitors within seconds. The platform allows you to find details for the root domain, sub-domain, or exact page. The information can help your team make quick decisions on link-building strategies. 

Need easy to read analysis? Check the overview section for easy-to-read analysis for the link you enter. You can even inspect the total number of phrases the selected page is ranking for. 

You can choose between standard, medium, large, and premium plans to access Moz Pro features. They cost between $99 and $599. 

You can track: 

  • Inbound links
  • Linking domains
  • Top pages 
  • Anchor text (phrases used by sites while talking about the brand)
  • Discovered or lost links
  • Spam score for the selected site 

SEMrush backlink gap tool

Often referred to as an alternative to Ahrefs, SEMrush is another popular tool trusted by millions.

SEMrush is a package that provides almost all the mechanisms essential for search engine optimization. 

Link building and backlink gap tools are worth mentioning. These are parts of SEMrush Backlink Suite.

The backlink gap tool can help you analyze competitor insights, then identify link-building opportunities. 

You can uncover link-building gaps by comparing your link profile with that of your competition. 

You can even find sites that link to competitors but not your portal. It highlights domains as weak, strong, shared, and unique. 

SEMrush plans cost between $119.95 and $449.95.


Ahrefs is perhaps the most powerful program on the list. The word, perhaps, is to ensure SEMrush fans do not vent anger. 

It offers everything that a search engine professional requires. Whether it’s a backlink research mechanism, site audit tools, content explorer, or keywords research, the platform has everything under a single roof. 

The “Site Explorer” tool enables users to enter a domain and get a detailed backlink profile and search traffic position for the site. 

Wish to get a list of sites that connect to your competition but not your properties? Just use the “Link Intersect” option to get details. If the site has offered a link to two of your competitors, the chances are that the admin may provide the same to you as well. 

The pricing depends on the features that you choose. 

The software is fantastic for non-technical persons to use. You can choose the best plan; most of them cost between $99 and $999.

Google Alerts

Yes, Google Alerts! You might wonder, what’s Google Alerts doing in this list?

The fact often ignored is Google Alerts can prove to be a super powerful tool for professionals working on link building. 

With the right set of alerts, you can receive a notification when someone mentions your brand. You can reach out, turn brand mentions into links. 

Similarly, you can set alerts for your main keywords, main competitors. You can dive deep into conversations and connect with bloggers, journalists who talk about related products, services. 

You can receive all these alerts in your email, making it easy to act on the same. 

It’s not meant or designed for link building, of course. But you can undoubtedly get competitor insights, find new prospects. 


Are you searching for the best influencers and bloggers from your niche? GroupHigh is the platform that you should use. It’s a database of millions of popular blogs around the world with their social stats. 

You can use GroupHigh to find high-quality blogs on a variety of topics. The catalog is vast and updated with the latest details. Once you find the blog, you can use the platform’s built-in features to contact the administrators. 

Digital marketing company professionals trust the blogger outreach platform for content distribution. Access can cost around $179 per month. 

Raven Tools

The all-in-one platform offers a combination of SEO and reporting tools. 

You can find backlink opportunities by performing in-depth competitor research. The platform has two tools that assist in finding link-building opportunities. Link Spy tool and backlink explorer tool both offer different sets of benefits. 

You can explore link-building opportunities with backlink explorer. Just submit the URL, and get a detailed backlink report. 

As the name suggests, you can spy on websites with good rankings for your target phrases and then find top-quality links with Link Spy. 

There are multiple plans available; you can choose the best suitable option, depending on the features you require. 

The price factor depends on the number of users and position checks you wish to perform each month. 


Backlinks have retained their importance as a critical factor in gaining search rankings. If you are unhappy with your campaign results, feel free to connect with PeddleWeb. Let our highly experienced team take care of your link building and the overall search engine campaign. 

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