Local SEO is the well-planned process of enhancing search engine visibility for local businesses. By practicing local SEO best practices, companies can boost organic traffic from searches performed by potential customers in nearby locations.
Search engines highly rely on signals such as content, social media profile pages, links, and reviews to present the most suitable local results to the user.
Businesses can use local SEO to place their products and services to local prospects and customers who are searching for such business offerings.
Here’s are the pro ways to strategize local SEO in 2021
- Optimize for GMB (Google My Business)
- Increase engagement on social media
- Build online presence through listings
- Upgrade site’ internal linking structure
- Add location pages on a website
- Create and promote local content
1. Optimize for Google My Business
Google My Business has become the prime source to find key information about a business. GMB is the tool to help your business meet Google’s needs. Be sure that your business profile is optimized for Google My Business;
- Create and verify a GMB page
- Utilize Google posts in your account
- Encourage your potential customers to share reviews online
- Respond to the reviews (even the negative ones) and specify the location (where possible).
Once Google can confirm your business as authentic, it could probably reward your business with a coveted sidebar space in Google’s local search. This will create a huge impact on your audience; you can easily attract footfalls to your location.
2. Increase engagement on social media
Social media plays a crucial role in boosting local SEO scores for your business. Social media channels provide countless opportunities to generate backlinks and increase customer engagement.
An active presence on social media increases brands recognition and reputation. For instance, you can host a live event and promote your business offerings on Facebook. Also, you can encourage your satisfied customers to post reviews and recommendations on social platforms that will also help in improving local SEO scores.
3. Build online presence through listings
Listing your business citation on various online sources like directories is a must-to-do activity to promote local SEO in 2021. In fact, highly reputed local SEO services providers recommend listing NAP (Name, Address, Phone numbers) about your business. This helps your users to find the key information about your business, and they can easily connect with you.
However, remember that consistency is key while citing your business details online Inconsistencies such as misspellings, lack of suite number, abbreviations, or wrong phone number can be problematic.
Additionally, if Google could not discover which information about your business is right, it may not show your business at all in the searched queries. Also, make sure to remove any duplicate listings you may find while listing your business online.
4. Upgrade site’ internal linking structure
External links pointing to your site from a credible source is much beneficial. But, adjusting your internal linking structure will also increase your SEO rankings. Internal linking supports website navigation and assists with information architecture and hierarchy.
A well-structured and navigation on a website helps users to find the information quickly and easily. Also, this will help the users to spend more time on your site, which will improve the SEO score gradually.
5. Add location pages on the website
If your business is operating in more than one location, you should create location pages. Adding location web pages will guide your audience to know what they can get from each location. This is essential to boost customer engagement effectively.
Location pages present viewers with your business name, address, phone number, timings, unique store descriptions, and many other important details. Simultaneously, it is also important you avoid duplicating content on multiple location pages on your website.
6. Create and promote local content
In the livelier digital era, search engines like Google are getting smarter. It means that you should produce content for your end users instead of search engines. So, hone your ways to create content that resonates with the interest of the local audience.
You can also emphasize becoming the local authority for your industry through promoting local industry gatherings, news, or educational content on your blog.
In addition, you can also focus on getting inbound links with relevance and authority. Such links are incredibly powerful opportunities to promote your local SEO. Guest blog posting is one of the most reliable techniques to improve local SEO scores; help to attract links.
All in all, local SEO in 2021 definitely demands strategic actions towards achieving your desired goal. Whether you want to build a brand reputation or increase sales at your local business, you need to have a strategic plan that boosts the local SEO score for your business.
If you want to improve your local SEO in 2021, PeddleWeb can help. We offer local SEO services for all types of businesses with an aim to strengthen the online presence of a business. From executing local SEO audits to preparing a blueprint for local SEO, we associate with our clients to boost the SEO score.
Connect with us to know more about how PeddleWeb can offer local SEO services for your business.