Instagram is a popular social media platform having billions of active users. Most businesses these days are using the power of this social media platform to promote their business. Instagram is a valuable marketing tool for today’s businesses to promote their products/services and grow their sales. Many prefer taking the help of a professional Instagram management agency to manage their account. Those who are already using Instagram might have come across various metrics including impressions. In this blog, we will majorly focus on impressions on Instagram and ways to increase them.
To start using Instagram, users first need to create a personal account and then they can convert it into a business account. With the help of the right kind of Instagram account and a perfect social media strategy, businesses can easily succeed online. Usually, businesses need to post high-quality photos, respond to comments, and use hashtags correctly to get the most out of their Instagram account.
Impressions on Instagram and their importance
Instagram impressions are the number of times a post, story, or ad is displayed to users. Impressions are simply the counts that you get when someone scrolls down and sees your post. If a person sees your post for the first time, it counts as one impression. If the same person sees the same post again, it’s one more impression.
Impressions on Instagram are important and a valuable metric because they allow businesses to measure their brand awareness by tracking the number of times users see their posts, stories, or ads. Impressions are the best indicator of a business’s brand awareness on the platform. The more time a user sees your post or ad, the more they will recognize the products and services offered by your business. By tracking the impressions businesses can easily evaluate the number of times their audiences see their posts. They can compare the result with their sales and conversion to determine the overall success of their campaign.
One important thing to keep in mind is that businesses must avoid spamming their users as they might feel annoyed by looking at the same post or ad again and again. If your impressions are high in number but the clicks and conversions are low, it may be an indicator that your content is appearing too many times or isn’t reaching the right audience.
How impressions are different from reach on Instagram?
Many people get confused between reach and impressions and think they are the same thing. However, both reach and impressions are two very different metrics on Instagram. Let’s look at the difference between both these metrics:
Instagram reach is usually the total number of users who have seen your post or ad. Reach considers the number of individual users who see your content and not the number of times they see the content. Reach on Instagram helps businesses to measure how many new viewers they reach with their content. They can use reach to determine the number of users that see their ads and posts on Instagram over a particular period of time. On the other hand, Instagram impressions are the total number of times a user sees your post or ad on the platform. Impressions take into account the number of times content is displayed on a screen and viewed by the same user.
With the help of reach, you can determine the number of new users who see your content while with impressions you can get a good idea about your brand awareness by measuring the number of times a user views your content.
Tips to increase impressions on Instagram
By increasing your Instagram impressions, you can ensure that your content is reaching the right users who are most interested in your products and services. A higher number of impressions indicates increased user engagement with your content. This way, by growing your Instagram impressions, you can create increased brand awareness and loyalty. As a result, you can drive more web traffic and enjoy increased conversions and sales for your business. Here are some of the key tips to increase your impressions of Instagram:
- Make use of audience targeting features: By using Instagram’s targeting features, users can ensure that their posts and advertisements are reaching more of their ideal customers. When users see content that matches their interests and requirements, they are more likely to view and engage with it. The best way to increase engagement is by using audience targeting options on Instagram such as age, gender, interests, location, buying history, etc. Instagram’s audience targeting options allow businesses to create posts and ads that display for specific types of audiences. Audience targeting options allow businesses to create personalized marketing messages that lead to increased engagement, clicks, and impressions.
- Publish your posts at the right time: It is vital to note that there are peak times during the day and week when your Instagram posts and ads can get more views and impressions. Based on the days or weeks when your audiences are most active on Instagram, you can post your content. By posting the right content at the right time, businesses can be assured that their content is reaching the target audiences when they browse through their Instagram feed. As a result, they can enhance their reach as well as impressions.
- Use hashtags: Hashtag is another popular and highly effective way to get more users to view your Instagram posts and advertisements. Using the correct hashtags display your posts in the user’s feed when they search for the particular hashtag. Try to use trending hashtags related to your business in your Instagram posts. It will allow more users to discover your business and know about your offerings.
So, this is all about Instagram impressions, their importance along with some of the key tips to increase impressions. You can also take the help of a professional Instagram management agency like PeddleWeb which can help you in creating an effective account to boost your brand awareness and create better opportunities for your posts to display on Instagram, and ultimately help in increasing your impressions.