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Accelerated Mobile Pages (AMP): Everything You Need To Know

Accelerated Mobile Pages

Mobile optimization is essential for your content strategy and SEO, where Google AMP has an important role to play. But, Google AMP is for your business website or not, that in particular, depends on your industry vertical, business model, business size,  and content strategy.

Here, we are presenting important information about AMP. Whether you end up finding that Google AMP is suitable for your site or need to have another approach to improve SEO, this article will help you.

What is an AMP?

An AMP (Accelerated Mobile Pages) – Google’s open-source library makes web pages load faster than non-AMPs. The AMP web pages are stripped-down versions of an HTML page.

The increased website loading speed is the prime element in improving the ranking of your site. Also, the increased website speed improves user experience and decreases bounce rate. The SEO services company can tell you more about why website loading speed and rankings are crucial for your business.

Whether to use AMP for your site or use the traditional version all depends on the nature of your business. For instance, when UI/UX elements are crucial for your site, AMP is not helpful.

#1. How are AMPs differently created?

Accelerated mobile pages are compressed versions of a traditional HTML page. So, you need to use a simplified version of CSS and no JavaScript while creating AMPs. However, you can use the generic JavaScript library while creating AMP pages.

When you opt for AMP, you are pacing load speed and readability over the other components. For the WordPress website, you can easily convert your pages to AMP through the official AMP plugin. For the other websites, you can go to the AMP project site to form AMP web pages.

#2. How AMP Works?

AMP is a super-light HTML page created to load faster in web browsers. As the AMP is just an alternative feature, the original version of the page is intact. But, you are asking Google to acknowledge the alternative version of the webpage to display on search results while using AMP for your website.

Typically, AMP page is a combination of three elements, including

  • AMP JavaScript
  • AMP Cache
#3. Benefits of Google AMP

Apart from increased page loading speeds and an improved experience for content viewers, AMP presents several advantages with a content and SEO strategy:

  • Boost ranking and traffic

The page load time is a Google ranking factor, and AMPs are prioritized in Google’s search algorithms, thus affecting rankings. As AMP makes the webpage loading faster, there is more probability to get a higher ranking and traffic. 

  • Increased website engagement

Lightweight AMP content coordinates well with mobile users that have an unstable internet connection. Plus, the decrease in page load time enhances the user experience to increase the chances of visitors staying on your site for a long time.

  • Lower bounce rates

AMP makes your web pages load faster; visitors usually stay on-site to explore the content. Besides, publishers who implement AMP could get increased page session time. The more time users spend on a site, the more chances it improves for conversions. 

  • Increased click-through rates

The AMP pages are displayed in the Top Stories list of the Google mobile SERP. Hence, the readers are likely to click on AMP pages first, leading to increased click-through rates.

  • Increased ad views

With AMP, the HTML is coded to improve the overall usability of banners or images. This ends in higher ad views, helping publishers to strengthen opportunities for monetizing their content.

#4. Drawbacks of implementing Google AMP
  • Adopting AMP pages requires sacrificing UX elements on your webpage. AMP HTML promotes efficiency over creativity. Hence, if appealing visuals are a major part of your web experience, implementing AMP is not for you.
  • There is only one advertisement per page. This framework also doesn’t support ads like expendables, and direct-sold ads will be difficult to incorporate.
  • When you use AMPs, you will have very limited tracking facilities compared to non-AMP web pages.
  • AMP works when users click on the AMP version of a webpage (instead of the original version). Also, if the AMP version is not implemented correctly, it will not be visible to users.
#5. When should you implement AMP?

You can find detailed information about AMP through the official website. Unquestionably, when you implement AMP, you will improve the website loading speed. However, the UX/UX elements will be compromised.

If you primarily target desktop users, AMP is not for you. On the other hand, if you create “newsy” content and run it on AMP, it is worth optimizing until AMP is highlighted in the top stories’ carousel. In such scenarios, you also need to check whether the top stories results are dominated by AMP pages or non-AMP sites performing better.

In short, it is recommended that you consult an expert before implementing AMP for your web pages. PeddleWeb is an SEO services company that will help you analyze whether you need to implement AMP for your site or not to improve your website’s visibility. Connect with us to improve the SEO score of your website and drive traffic and improve conversions. Contact us now!

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