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Full-Stack Digital Marketing: What Is It & Why Every Business Needs It

Digital Marketing Needs

With so many digital marketing services, every business can benefit from full-stack digital marketing. That means instead of focusing on one digital marketing strategy, they will use a wide range of strategies. It will enable them to reach out to a large number of target customers and drive traffic to their websites. Only a few can provide full-stack digital marketing services of all SEO service providers. The key is to select the right one to help a business achieve its marketing goals.

While many businesses can do all services in full-stack digital marketing, some may need a few. It is important to know what digital marketing mix particular business needs and design a customized strategy to suit its needs. Here are the services in full-stack marketing.

Search engine optimization (SEO)

SEO is as old as the internet. Getting a website to rank high on search engine results started in the early 1990s. It is the most important part of every business’s digital marketing strategy and the largest channel for driving traffic. Nearly all businesses with an online presence use some form of SEO or the other. But with the level of intense competition, frequent algorithm updates, and many other factors, using the right SEO process is extremely crucial. Here’s where an experienced and professional SEO service provider such as PeddleWeb can help businesses achieve their search engine marketing objectives.

Email marketing

Email marketing is one of the oldest types of digital marketing that involves sending emails to promote a business. With a return of US$ 36 for every one dollar investment, it remains among the best distribution channels for digital marketing. It offers great opportunities for small businesses. But as per the latest statistic, only 64 percent of small businesses use the approach to market their offerings and reach customers. The right digital marketing services provider can help small businesses with email marketing campaigns.

Social media marketing

The advent of various social media platforms in the early 2000s gave birth to social media marketing. It is extremely cost-effective, simple, and easy than other digital marketing strategies. With more than three billion global users on leading social networks, it is now one of the most effective channels. However, more big businesses leverage it compared to small and medium businesses. As per a report, over 97 percent of all Fortune 500 companies use one social media platform. But when it comes to their smaller counterparts, only 71 percent use it.

Content marketing

Content marketing focuses on creating and distributing content to promote business, reach new customers, and build links. The content includes blog posts, podcasts, e-books, newsletters, and white papers. As per the latest statistics in content marketing, 47 percent of customers go through at least three pieces of content before contacting a company. That means businesses have to create many high-quality and useful content to engage their target customers and generate quality leads.

Copywriting

Copywriting is the technique of weaving words for a specific purpose. It can include creating a blog post, writing a website page, or crafting an advertisement copy. In digital marketing, it should entice readers to take a particular action, such as buying a product or subscribing to a service. At PeddleWeb, we offer high-quality copywriting services for our clients.

Pay-per-click (PPC) advertising

PPC is an online advertising model for driving traffic to websites. In this model, a business pays a publisher such as a website owner, a search engine, or a network of sites when a user clicks on the advertisement. As per recent data, 45 percent of small businesses have invested in PPC ads, and 74 percent of them say that the model has driven huge traffic to their websites.

Retargeting and remarketing

Businesses use retargeting and remarketing interchangeably. But there is a huge difference between the two terms. The former mainly involves using paid advertisements to re-engage visitors who had visited social media profiles or websites. The latter entails using emails to reengage previous customers who have already purchased from a business. A ComScore study found that retargeting surpasses all other advertisement strategies with an efficiency rate of 1046 percent. As per an Interactive Advertising Bureau survey of 1000 marketers, 91 percent of them found the performance of retargeting equal or superior to email, search, or other display ads.

Web design and development

Every business that intends to have an online presence must have a website. That’s where the need for a high-quality website designer and developer is extremely crucial. Web design and web development are two different terms that play a huge role in building a website. The former determines a website’s look and feel, and the latter determines its functions. A successful website must have a design that appeals to visitors and the target audience. 

Press releases

A press release is a short news story or an official statement to media outlets, from SEO to social media management to email marketing; businesses issue such releases to announce or provide news about their operations. It is an excellent public relations and digital marketing strategy that are more important than ever before. However, it is crucial to write a well-crafted press release and be selective in sending it to the most suitable distribution services.

By and large,

All the above strategies combine to form a full-stack digital marketing service. If you are a business looking for full-stack digital marketing strategies, we at PeddleWeb have all the high-quality solutions for you. We provide our clients with a wide range of digital marketing services, from SEO to social media management to email marketing.

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