Link building is a process of acquiring other websites to link back your website. All marketers and business owners are interested in building links because it plays a vital role in bringing referral traffic and increasing the site’s credibility. It is the most important component of SEO that helps in improving the online visibility of a website.
Link building campaign is a marketing strategy that is directed towards getting in maximum high authority backlinks for a website. The possible ways for the link building include Blog comments, Forum posts, Guest posts, Q&A sites, Editable Wiki pages, and many more. But, it is imperative to assess market trends before initiating the campaign. The ways which work for your competitors might work for you.
A link campaign is unique, and it requires strategic actions periodically. Still not sure how the link campaign works? Or want to learn how to build a flexible link campaign?
Go through the blog to get comprehensive knowledge about the same. However, let’s clear the basics. It is essential to understand the generalized steps to generate backlinks. Here is the brief list about steps to initiate a link campaign;
- Identify the types of links you require
- Set up the most convenient link building tool
- Review prospective list
- Establish engagement with the prospects
- Keep the track record of the new backlinks
Designing a flexible link campaign helps to produce favorable results most of the time. So, it is necessary to understand the prime measure for the same. Let’s explore the important ways to build flexibility into your link build campaign.
1. Prepare progress report periodically
When you need to run a successful link building campaign, it is a must to measure the progress. Based on the convenience and requirements run weekly, biweekly, or monthly reports. This will help to understand how far you have accomplished the goals and what are the pitfalls for the same. In the progress report, you should include the details link keywords ranking positioning, time on page, bounce rate, conversion rate, etc.
2. Monitor SERP trends regularly
As link building is the most crucial element of SEO, monitoring SERP trends should not be taken lightly. Each search engine has its distinct algorithm to rank the search results. And, sometimes they even do not inform about the changes they are implementing.
Hence, it is a much-needed requirement to monitor SERP trends on a regular basis. The understanding of trends aid in developing well-established link building strategies that reveal fruitful results for your business.
3. Use diversified link building strategies
One strategy that has produced impactful results once, it does not indicate it works every time. This means you need to create versatile link building tactics for achieving the flexibility in the link campaign. Depending on the business nature and industry vertical you need to create varied strategies and experiment periodically. By the time you will get to know which strategies are more important than others. This approach will definitely help in additional flexibility to link campaigns.
4. Seek link building opportunities
When you need to improve the visibility and credibility of a website building high-quality backlinks is essential. In order to earn the links, always engage with the other platforms. For instance, you should start interacting with a site that offers guest blogging opportunities. While seeking the opportunity for prospective link building sites look for;
- Domain authority
- Relevancy of the website
- Position of the link on the site
- Link anchor text
- Link Co-Occurrences
- no follow vs. do-follow
This understanding will guide you to strategically build quality backlinks for your website.
As link building is a prime aspect of SEO, it serves its distinct benefits for a website that includes;
- Extended visibility of a website in search results.
- Get referral traffic from other websites linked to your site
- High-quality incoming links make your site a valuable resource; produce quality content.
- Get quickly indexed in search results quicker.
Ultimately, link building is the most imperative SEO activity for a website. Performing strategic yet systemic actions for the same will produce intended results in a timely manner. So, when you want to design an outstanding link campaign or add flexibility for the campaign, make sure to follow certain measures.
Understand the sources from where you can possibly divert the traffic. Identify the prospective sites that might give you a do-follow link to your site, and try to create as many as possible backlinks for your business site. A site with many high-quality backlinks gets distinct credibility and improved online visibility. As a result, it drives in more traffic and boosts sales of a business.
Does your business site have enough backlinks?
Generating quality backlinks can advance the visibility of your business drastically. And, often this activity is outsourced to the speciality firms for the better results. Peddle Web is the leading marketing agency that proactively works with clients to deliver optimal results.
Get in touch with us to know how our SEO experts strategically work on SEO to drive in more traffic on your business website.