It is a general tendency of people to search about a business before purchasing their products or services. Search engines like Google have provided many opportunities where people can find relevant information about a company they will associate with. If they find a positive impression about a business, then only they will consider buying from it.
Searching online for customers is not an unusual practice anymore. In fact, more than 85% of consumers read online reviews about a business before making a purchase.
This article is uncovering the top ways to manage your online reputation management. Before we move on, let’s clear the basics.
1. Online Reputation Management 101
ORM – Online Reputation Management is a process of managing the online image of an individual or business. It generally influences the overall reputation by eliminating negative reviews and encouraging the users to give positive reviews.
Search results, images, videos, social media mentions, and more drastically affect the online reputation of a brand. It means that everything is available online about a business forms reputation among the potential customers. And, that’s the reason you should encourage your highly satisfied customers to post reviews about their experience with your company.
Undoubtedly, managing an online reputation is one of a business’s dire needs in the current scenario. If a company has a well-maintained online image, it will surely receive more business growth opportunities.
Let’s explore the top ways of online reputation management!
2. Monitor digital footprint
While strengthening online reputation management, you should thoroughly check the online footprint of your business. Tracking your digital footprint is like staying up to date with customer thoughts and feelings.
A quick Google search on your business name will reveal references. But, it is not efficient enough and will not give you all the information you need, especially not from social platforms. The analysis of digital presence about your business will help in determining strategies for online reputation management.
3. Monitor brand mentions effectively
Being proactive in inspecting online conversations equips you with a real-time view of your online presence. Also, with this, you can have an opportunity for a timely reaction, which will improve interactions with customers. However, take a step further rather than just checking reviews rank. For instance, set up a campaign to monitor the web for mentions of your brand, products, etc. You should know what others are saying about your business. This will be helpful in formulating the strategies to improve or maintain the online reputation of a brand.
4. Encourage brand advocacy
Use social media to cultivate strong brand advocacy. Give your audience a valid reason to follow and engage with your brand. You can take advantage of social media to connect and engage with the audience in a creative way. It will be easier to host a competition for them using a social network, for instance. Also, encourage them to share their content. A user-generated content, such as reviews or opinions, is profoundly valued by customers and social media users.
5. Encourage positive reviews
As mentioned earlier, positive reviews affect most in today’s digital works. Your customers may have surfed the internet before approaching your brand. And, in this process, if they have come across favorable reviews, they will indeed consider your business over the competitors. Hence, whenever you get a chance, encourage your esteemed customers to post reviews about your business. This will enhance the online reputation of your business in the eye of potential customers.
6. Manage negative review
The brand review directly impacts a business’s bottom line, be it positive or negative. When you have received negative reviews about a product or service, do not neglect them at all. In fact, try to look into the matter and find out why the customer feels dissatisfied with your business. Then, resolve the issue in the best possible way. If you respond to the negative reviews in such a way, it will boost brand image. Also, the customer might share the experience with acquaintances, which may bring referrals.
7. Create on-brand content
Branding is another side of online reputation management. Content is the most compelling way to represent a strong brand reputation among the audience. The content for a brand should generally be consistent in messaging and tone of voice.
So, how the content appears for your branded searches, the responses you give across review platforms, and social media communication; play a part in shaping your image in the eyes of your customers. Hence, create content that enables brand recognition.
All in all, you should focus on how your business has influenced online while managing your online reputation. Once you know certain things about it, you can easily use the mentioned strategies for successful online reputation management. However, you should define the main objectives for digital reputation management. Then, follow the above-mentioned ways to strengthen digital presence and reputation.
PeddleWeb is a renowned online reputation management company that collaborates with companies to improve online reputation. We follow a distinguished process while working on online reputation management to produce result-oriented outcomes. If you want to improve your business image on digital presence, we can help. Connect with us for the optimal online reputation management for your or your business.