Videos are the powerful, lucrative form of content to increase conversion, attract a new audience, create brand recall, and explain a product or service. Effectively crafted video content leaves behind other forms of content such as webinars, infographics, blogs, case studies, and so on.
Video marketing is one of the marketing strategies that drive user engagement and influence their brand association. Videos enable people to remember a brand easily. This recall will reflect your brand while your customers are making a purchase. As video is a versatile form of content, it can attract audience attention quickly.
If you have not incorporated video marketing into your strategic plan, you miss out on a great opportunity to boost profitability.
Keep reading on to explore more details about video content and why you need to implement video marketing strategies for your business.
Various types of video marketing content include;
- Explainer videos
- Testimonial videos
- Video blogs (Vlogs)
- Tutorial videos
- Video testimonials
- Live stream recordings
- Presentation videos
- Video ads
The selection of types of videos depends on the marketing campaign and the outcomes you want to achieve. To achieve the maximum impact through video marketing, you should follow steps that include;
- Select the type of videos, create it carefully, publish, track the results, and tweak the video content.
PeddleWeb’s video optimization services help businesses to increase brand awareness and recognition by earning more views, likes, comments, etc.
Let’s explore the top reasons that suggest why video marketing is a must to include activity.
#1. Improve SEO rankings
Videos are a great marketing tool to engage the audience that usually drives more traffic. When you have a higher engagement with video content, search engines like Google consider the views credible and improve SEO rankings. Hence, it is advisable to have product or service videos on the homepage of a site.
However, be sure to optimize videos for SEO. You need to write attractive titles and descriptions to grab the attention so that search engines and users can notice the video content. This will significantly increase the ranking position.
#2. Expand customer reach (mobile users)
When you create video content, you are likely to engage with a wide range of audiences. People tend to like visually appealing content rather than reading a wall of text. Plus, you can easily connect with mobile users through videos. The video views grow every year with the increased number of mobile users. So, if you have incorporated a video marketing strategy, you can surely connect with a wide range of audiences efficiently.
#3. Build trust and retention value
The concept of video marketing is grounded on building trust and healthy relationships with potential customers. It is important to provide users with interesting and useful information through video content. Once the users establish trust in your brand, they will associate with your brand. Besides, the fact suggests that customers agree that quality visuals provide them more confidence to purchase a product online. It is also one of the best ways to engage and showcase your brand’s emotions.
#4. Boost sales and conversions
It is a fact that the human brain easily remembers and recognizes information through visual aids. Video content is an excellent tool to improve customer engagement and boost sales. You can effectively increase your landing page conversions by adding product or service visuals.
In fact, according to Hubspot, more than 90% of marketers say that video content is the best source to generate ROI. Thus, use videos of your product or service to generate leads and conversion. But, be sure to create visuals and content in video that is easy to consume and actionable.
#5. Brand recall
As mentioned earlier, video content is a powerful tool to establish trust between the users and the brand. You can easily create brand recall and influence decision-making with compelling video content. When you place appealing graphics and content on a video, it becomes a lot easier for a potential audience to recall your brand. Brand recall and recognition can pave the way to an unforgettable business and helps in sustaining market competition.
When you opt for video marketing, you are taking a step further to engage the audience for your brand. Unquestionably, video content visually appeals to the viewers; hence engagement increases. The more compelling video content you create, the more views you can have. Further, your video needs to be optimized for SEO and users to get higher rankings.
PeddleWeb offers video optimization services that help to climb the ranking ladder and expand business growth. Our team uses its expertise and experience to optimize videos to increase user engagement and views. No matter if you want to improve likes, views, comments, or subscribers for your brand’s videos, we can help. Connect with us to know more about our distinct video optimization services.