Small and medium businesses face strong headwinds of intense competition. You will find it difficult to survive and grow even though you put in traditional marketing efforts. The best way forward is to switch to online marketing services to grab a bigger slice of the market and extend your reach. It is effective cost-wise and from the angle of speed with which you can get customers. Another compelling reason is that most customers are online. This is even more of a convincing reason to engage digital marketing services such as that of Peddleweb to grow your business. The question is, how exactly does digital marketing grow your business?
Digital marketing services
Peddleweb offers the entire suite of digital marketing services comprised of
- Search engine optimization
- Social media optimization
- Adwords and paid ads online
- Brand management
- Web development
- SMS/email marketing
- Mobile apps
Each component of the comprehensive digital marketing services suite is necessary to gain exposure, increase traffic and reach across geographical regions, improve brand image and convert targets to customers. Used in combination, these contribute to sustained business growth.
SEO
Search engine optimization aims to ultimately increase the flow of convertible traffic to your site and gain higher rankings in searches. Peddleweb’s experts devise a custom strategy based on your products, target customers and regions, and the competition. This strategy is implemented in a phased manner over a while. The result is higher search rankings, which leads to more convertible traffic to your site. You are not limited to one region; you reach out to the entire world and grow organically. This can take about six months or a year to happen.
Paid ads – Adwords and PPC
One essential activity for small and medium businesses to get immediate traffic is to engage in PPC or AdWords campaigns. Whereas SEO results are organic and take months, PPC is like instant coffee—you get instant traffic. Prospective customers are searching the web for products like yours. When they do, and when your ad appears, it is more than likely they will click through to your website from where you can lead them down the sales funnel. Peddleweb’s PPC experts conduct keyword research and craft content of the ad to be engaging and motivating to get convertible traffic to your website. Ads are crafted to target people on the edge of a buying decision and can be targeted at specific locations and chosen to appear at specific times to get more traffic and leads.
Website
Engaging Peddleweb digital marketing services means getting SEO, PPC, and social media marketing in the package. Online marketing services use the website as the core or base for all digital marketing activities. Their experts remodel the contents and looks of your website to be customer and search engine-friendly. Your website ranking in searches improves, and when content is convincing, you have visitors who turn into potential customers. Engaging them at several levels, including social media, paves the way for better branding and conversions.
Social media
What was purely an online interaction platform is increasingly becoming a great and powerful marketing tool. Virtually all the major social media giants like Facebook, Instagram, Pinterest, and Twitter offer various strategies for branding, marketing, and engagement. Peddleweb’s online marketing services team comprised of social media specialists will craft your brand image to suit audiences on each channel and then implement a variety of engagement strategies like rewards, quizzes, and competitions to generate leads that will eventually lead visitors to your site where they can buy or be converted to customers through other outreach wings of digital marketing like SMS and email.
As an aside, social media is a great tool to build a reputation by getting existing customers to give their views on social sites through posts and comments. This will have the effect of influencing prospective customers to tilt in your favor.
SMS/Email
You can use tools like SMS and email to keep in touch with prospective customers and enhance engagement in parallel with social media. You can just as well enjoy the benefit of getting leads when you have Peddleweb to implement SMS and email lead-generating campaigns. SMS and email marketing directly target individual buyers. The chances are that they will read the message and respond, provided your SMS and emails are crafted to lure them into your marketing net. Not just this, you can use these two channels to get post-sales satisfaction reports and suggestions.
Mobile marketing and apps
Given that 50% and more of the population use smartphones, SMS is a great outreach tool. You can take it a step further and keep customers loyal by offering them mobile apps and then using the notification feature to push notifications about products, new items, or deals.
Online is the best way to grow
TV ads, paper print ads, and radio ads have limitations:
- They are expensive
- There is no persistence
- They have limited reach
You can engage Peddleweb online marketing services and pick selected modules from the above that will get you the type of results you want. Remember that you will need to sustain SEO and PPC campaigns and social media activities to keep on top of customer consciousness and ahead of the competition.
For business owners, particularly small-sized ones, the owner must handle everything. Given your situation, it is easy to get confused about which part of digital marketing services would have the most impact or be cost-effective. For this, you can join Peddleweb’s online digital marketing training course and get insights and knowledge that will help you make informed decisions. You may not have the time to do SEO or social media, or PPC, but you know what is involved in each.
In any case, it is worth getting in touch with Peddleweb to know just how their online marketing services can help you grow your business and how fast.
