Creating a website and optimizing it for the search engine can be daunting for many businesses, especially the new and smaller ones. But fortunately, some on-page SEO hacks can enable website owners and entrepreneurs to improve their SERP ranks and drive traffic to their sites.
At PeddleWeb, one of the best SEO service providers in India, we have list out top on-page SEO strategies that can help every business. Read on to know how you can improve your website content and rankings.
- Make website mobile responsive
In 2021, more than half of the internet searches were from mobile devices and the number is going to be more going forward. The most important on-page SEO strategy is to ensure that the website is mobile-friendly. Using a responsive design will mean that the site will be accessible on every device.
- Fast load speed
As per Google, more than half of internet users will leave a web page if it takes more than three seconds to load. Website owners must ensure that their sites have a fast loading speed and open in two seconds or less.
- Optimize images
An image is worth a thousand words. It is indispensable for any website. But it must be optimized to make sure that the website functions at its best. Make sure that all images are in proper format and are in the right size. JPG or JPEG is the best. Avoid uploading huge size images as they can slow down the website. Optimize images’ alt tags and add relevant text and keywords to images.
- Secure website with HTTPS
HTTPS is a ranking signal and indicates that a website is secured. Since 2014, Google gives priority to websites with HTTPS encryption. A secured website has many advantages over an unsecured one. The latter is at high risk of getting hacked and losing ranks. If possible use HTTPS encryption and fortify the website security.
- Use keywords in headings
Search engine bots can easily read heading tags (H1, H2, and H3 tags). If they have the primary or other relevant keywords, the content has a greater chance of appearing at the top of search engine results. When creating headings, use keywords in the tags.
- Primary keywords in the first 100 words
Search engine bots crawl and read the first 100 words of content. If the initial text consists of the primary keywords, then it gets easy for the search engine to find out the relevant page and display it in search results. Make sure that the primary keyword is there in the first 100 words of a blog post or web content.
- Ensure unique content
Creating unique content may take some time, effort, and money. But it is worth every minute and cent invested in it. Search engines love unique content and they work extremely hard to minimize duplicate content in their results. To make sure your content rank well, do whatever it takes to come up with original and engaging content.
- Use external links
External links increase a website’s credibility and authority. The URLs that link to relevant case studies and research articles add immense value to the text. If possible, link out to some high authority websites in your blog posts and use a relevant anchor text.
- Use internal links
Internal links are URLs from one web page on a website to another page on the same site. They link to a specific blog post or web page that is relevant to the content on a specific page. Internal linking is one of the most underused SEO strategies. While creating new content, link to two to four other web pages on your website.
- Fix broken links
Broken links are the URLs that don’t link to existing web pages, both external and internal. They can harm a website’s SEO. There are link checker tools such as Ahrefs, Broken Link Checker, Dead Link Checker, and more that can find broken links. Ensure that all internal and external links on the website are functional. If there are any broken links, replace them with working ones.
- Include focus keyword in the meta description
Though it is not necessary for a web page’s meta description to contain the primary keyword, a focus or target keyword can tell search engines what the page is all about. It can encourage users to open the page and increase its click-through rate. It is better to include the target keyword in the meta description of every web page.
- Use primary keyword in URL
With the primary keyword in the URL, search engines can know what a web page is all about. It is a ranking factor and it also helps in enhancing a website’s click-through rate. When creating the URL of a web page or a blog post, make sure that it contains the primary keyword.
- Short URL length
The shorter and crisper is the length of a link, the better it is for search engines. Shorter URLs are easy to remember, provide better clarity to web pages, and help search engine bots to crawl faster. As per a new study, short URLs rank best in search engine results.
- Content length
In recent times, long-form content is performing better compared to its shorter counterparts. There is also a good reason for that. The latter can contain more keywords, more links, more images and infographics, and more. When creating content, try to make it as in-depth and information-rich as possible.
- Use a balanced mix of long-tail and short-tail keywords
Long-tail keywords are becoming more popular than short-tail keywords as they are extremely specific and are more focused on a particular niche. However, to perform better in SEO, use a balanced mix of the two types of keywords.
The right on-page SEO strategies can enhance every website’s visibility and rankings to a great extent. At PeddleWeb, we have helped many businesses to improve their site’s performance with our on-page services. If you are interested to transform your website, contact our team today.