If you have an electrical business, you must know that customers no longer depend on telephone directories, yellow pages, classifieds, or local notice boards to look for local electricians. Instead, they type the words “electricians near me” using their mobile phones and get plenty of companies and service providers to choose from. For this reason, professional digital marketing services for electricians and electrical businesses are extremely beneficial.
At PeddleWeb, a reputable digital marketing company in India, we know the importance of electrical marketing services. If you are looking for effective digital marketing techniques for your electrical company, we have got you covered with the below eight strategies.
- Website design and development
A website is the face of a business. Before launching the electrical business operations, create a professional-looking and user-friendly website that will enable customers to know about the existence of your business. Once the prospective customers find the website, they will know the business is genuine and they can trust it. Make sure the design of the website is mobile responsive as many more mobile users will visit the website compared to desktop users. Ensure the load time is short and the page gets loaded in less than three seconds.
- On-page SEO
After creating and designing a website, it is crucial to start on-page SEO. It will help the website rank well on search engine results as well as drive traffic to it. The best way to start with it is to perform thorough keyword research and determine the keywords and phrases target customers are typing in their searches. Performing local SEO is extremely prudent as search engines will show local electricians and electrical businesses when users type a specific locality with the search terms. Make sure to include the correct area of operations as well as the working hours. Hiring a professional on-page SEO services provider can be extremely beneficial.
- Off-page SEO
Apart from on-page SEO, off-page SEO is also vital for a business’s success. These marketing tactics work beyond the website and web pages and increase the visibility of the business. The first step is to create a Google My Business page and enter all the key details such as the business name, address, phone number, description, working hours, photos, and other crucial information. Entering the business name in local directories and online yellow pages will also help as local listings are extremely beneficial for location-specific businesses. A press release is another off-page SEO technique that can help you announce the latest services and other updates. If possible, leverage the power of influencers and brand mentions.
As per a statistic, 81 percent of online customers trust the content and data they read in blogs. By blogging, your electrical business can be a trustworthy company. You can blog on any topic about the electrical business. It can be a post on “what types of electrical components every residential building should have” or “when to rewire a property.” Also, blogs will enhance the visibility of the electrical business and create awareness among local customers. Apart from that, quality content and useful information will create a favorable image in the minds of readers and the target audience. But the blogs must be of high quality and add value to the readers. If you need a professional touch in the blog content, consider hiring a digital marketing company in India that can help with all digital marketing services for electricians.
- Social Media Marketing
You may be using Facebook to remain in touch with your friends but can you use it to promote your electrical business? Of course! Using social media platforms is an extremely cost-effective and easy way to market electrical business. Create separate profiles of the business on leading social media platforms including Facebook, Instagram, Pinterest, Twitter, and YouTube. Use the image-sharing platforms to share images of your company. Use the video-sharing platform to upload how-to videos for do-it-yourself projects. Leverage social networks to post updates on the latest offers and services.
- Pay-per-click (PPC) advertising
Pay-per-click advertisements are effective in limited-budget advertisements. It enables businesses to fix a budget limit so that they don’t spend more than the budget. The advertisements appear on social media platforms, search engines, and other websites. They only pay for the advertisement when they get a click on it.
- Email marketing
E-mail marketing is known for its high return on investment. For an investment of every one dollar, it gives a return of USD 38, which is an astonishing 3,800 percent ROI. The technique is also better than many other strategies as the promotional emails go into the inboxes of those recipients who signed up for it. This type of marketing strategy is best for retargeting previous customers.
- Online reputation management
Online reputation management is a technique to monitor online reviews and respond to them. The strategy is effective in a competitive market and where some businesses try to harm the reputation of their competitors. Using online reputation management tactics, a company can know what people are talking about its business and take steps to build trust.
The above eight techniques are extremely effective when it comes to marketing an electrical business. At PeddleWeb, we provide personalized and high-quality digital marketing services for electricians to increase local SEO rank and online visibility. If you are looking for professional marketing services, contact us today.