Owing to their precise reach, affordability, and return on investment, PPC campaigns are perfect for small businesses, such as insulation companies. The ads are extremely relevant to the target audience and are charged for the total number of clicks. The average ROI of a PPC ad is over 200 percent. Due to this, a large number of insulation firms are taking the help of professional PPC management services to design attractive PPC campaigns for their products and services.
At PeddleWeb, one of the best PPC service providers in India, we have created innovative and affordable PPC campaigns for many insulation businesses and helped them capture the attention of their prospective customers. In this blog post, we share 10 tips to develop PPC campaigns for insulation companies.
- Carry out a competitive analysis
Before starting a PPC campaign, carry out an online competitive analysis of the target market and prospective customers. Perform comprehensive market research of the online behavior of the target audience as well as the service areas. Also, look into competitors’ PPC campaigns, search volumes per month, and the most popular keywords. Taking the help of professional PPC management services can help in performing competitive analysis.
- Determine the budget
After performing the competitive analysis, set up a budget that will enable you to execute the PPC campaign effectively. As advertisers only pay for the clicks on their ads, setting a PPC budget can be tricky as they don’t know how many prospects will click on the advertisements. However, there are some simple steps to calculate the PPC budget. The budget can be based on:
- The size of the market or potential customers in a specific area
- Industry or competitive benchmarks
- A specific percentage of the previous few years’ average sales or last year’s overall sales
- Planned advertising or marketing activities
- Set up a PPC account
After calculating the budget, set up a PPC account. All it takes is a Google Account to set up a Google Ads account. After agreeing to the terms and conditions, the account will take to a page that can enable a business to prepare for its maiden PPC campaign.
- Perform keyword research and select the right insulation keywords
Selecting the right keywords can mean the difference between a campaign’s success and failure. Find out the search terms people are using while looking for insulation products and services. Select the right insulation keywords to target and include ‘near me’ in the keyword targeting. Try to find out the most relevant keywords with high scores as they are more likely to appear in search. Also, exclude negative keywords or unqualified keywords as they are not relevant to the products or services.
- Use ad groups
Insulation businesses usually have more than one target audience, keyword types, products, and services. All these can complicate their PPC campaigns. However, there is an effective solution. They can manage their campaigns more effectively by using ad groups and telling AdWords how to prioritize different ads.
- Choose between branded and non-branded campaign
For an effective PPC campaign, understand the difference between branded and non-branded campaigns. The former is customized particularly around a brand name. An ad copy must reflect this to enhance the company’s visibility. The latter consists of generic insulation keywords and does not have the company’s name. Branded ad campaigns are more effective when a company aims to drive its target audience to the exact page they are searching for. Non-branded campaigns are more effective when prospects are looking for specific products or services, irrespective of brands.
- Target specific types of insulation products and services
After determining between branded and non-branded campaigns, find out what insulation products and services you want to promote and use the relevant keywords to target them effectively. Being a little more prepared and segmented with the keywords and ad groups will enable you to target particular types of products and services as well as take the campaign to the most relevant prospects.
- Select specific locations for the campaigns
When it comes to PPC ads, one of the best advantages is the flexibility it gives businesses to select particular locations to run their campaigns. This is known as geo-targeting, which allows businesses to include particular locations in their targeted areas.
- Create ad copy and perform A/B test
After performing keyword research, create ad copy for the most relevant and qualified keywords. Treat the ad copy like a tagline to hold the attention of the target audience and entice them to click on the ad. Make sure that every ad reflects the keywords in it as well as the ad group it’s in. If possible, include promotions and offers in the ad copy. After creating different ad copies, perform A/B testing and select the best ones for the campaign.
- Use multiple channels to run the PPC ads
After selecting the best ads, use multiple channels such as social media platforms, Google Ads, Google Local service, and more to run the campaign. A professional PPC service provider can help your business select the best channels to run the ads.
PPC ads are extremely effective for small businesses due to their cost-effectiveness and high ROI. They are extremely effective in helping insulation businesses reach their target customers and drive traffic to their websites. At PeddleWeb, we have helped many insulation companies reach their perfect audience through our highly-targeted and well-researched campaigns. If you are looking to launch a PPC campaign, contact our team today.