With over 720 million active users globally, LinkedIn is the most popular professional network in the world. From conducting marketing campaigns and generating business leads to recruiting employees and addressing customers’ grievances, the platform is extremely versatile for a wide range of business activities. That’s why professionals and organizations are using the platform and investing in LinkedIn profile management more than ever before.
At PeddleWeb, we provide high-quality LinkedIn social media services and in this blog post, we discuss the eight aspects of how the platform has grown from strength to strength and the stats to back up the claims.
- Popularity of the professional network
The platform has more than 722 active users all over the world.
As per Statista, nearly 1.39 billion unique visitors all around the world had visited the platform compared to 1.28 billion unique visitors in February 2021.
As per Microsoft’s financial report on the first quarter of FY 2022, the platform’s revenue increased 42 percent year-over-year. In the fourth quarter of FY 2021, the professional network’s revenue increased 27 year-over-year as well as surpassed US$10 billion for the first time.
- LinkedIn for business decision making
As per LinkedIn data, the platform has over 57 million listed companies.
With more than 80 percent of users making business decisions using the platform, it is gaining popularity as a business decision-making tool.
As per recent data, the platform has more than 10,000 B2B software product pages.
According to the professional network, there are 65 million decision-makers, 61 million senior-level influencers, 17 million opinion leaders, and 10 million C-suite executives on the platform.
As per a recent stat, upper management in companies accounts for 45 percent of content readers on the platform.
- LinkedIn for lead generation
As per various studies, 80 percent of business-to-business lead generation comes from LinkedIn.
Nearly 80 percent of marketers believe the social network is an excellent lead generation tool.
The latest study revealed that 43 percent of marketers on the platform have got at least one client using the social network.
As per new data, LinkedIn is 277 percent more effective for lead generation compared to social networks such as Facebook and Twitter.
As of January 2020, marketers reached 663.3 million people all around the world using LinkedIn social media advertising.
- LinkedIn for marketing and advertisement
In a Statista 2021 survey among B2B marketers in North America, 75 percent of respondents said to have used the professional network between July 2020 and July 2021 for paid content marketing.
Marketers posting advertisements on the platform receive 33 percent higher purchase intent than in any other platforms.
As per Hootsuite data, LinkedIn advertisement campaigns can potentially reach 13 percent of all global audiences.
As per a study, over 92 percent of B2B marketers use the platform in their digital marketing campaigns.
In the fourth quarter of 2021, the ad reach in the social media platform rose by 3.5 percent
The cost per lead in LinkedIn is 28 percent lower compared to Google Ads.
- LinkedIn for on-page and off-page SEO
The professional network has SEO capacities and it can enhance the search engine optimization for a business’s website. The platform gets 15 times more impressions compared to job postings.
Online brand reputation is a critical component of off-page SEO. In the last few years, LinkedIn has emerged as the most trusted platform and the most trustworthy content source for brand reputation.
While creating content for SEO and pay-per-click ads, LinkedIn plays a crucial role. The bigger images on the platform receive 38 percent more click-through rates than any other platform.
Video posts on the platform tend to get shared twenty times more than other media.
- LinkedIn for content marketing
As per recent LinkedIn data, 97 percent of B2B marketers used the platform to carry out their content marketing campaigns.
In 2020, live streams on the platform increased 437 percent while content creation increased 60 percent.
The professional network accounts for over half of the global social traffic to B2B blogs and web pages.
More than one million LinkedIn members publish content every week.
- LinkedIn for hiring and engaging employees
With over 57 listed companies, more than 45 million users use the platform to look for job opportunities every week.
A study revealed that over 122 million users got interview letters for a position they applied for using the platform. More than 35 million users got a job from their connections on the professional network. Each minute, three people get a job using the platform.
Nearly 85 percent of companies use the network to run background checks on their applicants.
As per a LinkedIn report, nearly 30 percent of the engagement comes from employees.
- LinkedIn for personal branding
LinkedIn is also an excellent forum for personal branding as the platform enables professionals to display their achievements and strengths.
As per Pew Research data, more than half of the web users with a college degree or higher use the platform.
All LinkedIn users have the opportunity to enhance their brand and market value and receive compensation as per their skills and capabilities. The annual average income of a LinkedIn user is at present $46,644.
A professional-looking photo can go a long way in establishing credibility and getting more engagements. As per stat, a professional profile picture on LinkedIn can enhance the profile view rate by 14 times and connection requests by more than nine times. It also increases the chance of receiving a message by over 36 times.
The latest stats show that how LinkedIn has come a long way since its launch in the U.S. in 2003. The professional network, which reached 10 million users in 2007, now has a user base of over 72 times in more than 200 countries.