If you type ‘search query’ in Google, the two words you entered into the search bar are the search query. Simply put, it is the string of terms or phrases that web users use when they are performing a search on search engines.
A search query is extremely important for businesses as it enables users to find relevant information as well as products and services. All businesses must understand the concept of a search query, different types of search queries, and how to optimize their website for the terms.
At PeddleWeb, one of the fastest-rising digital marketing companies and SEO services providers in India, we have got you covered. In this blog post, we discuss the types of search queries and how websites can rank for relevant search queries.
Types of search queries
Different users have different intents when they enter a search query. Some may want to go to a particular website. Some may want specific information. Some may be looking for certain products or services. There are three types of search queries based on three different search intents.
- Navigational queries
Users use this type of search query to find specific web pages or websites. For instance, the search query ‘PeddleWeb’ is navigational. When a user enters the query instead of typing the URL (https://peddleweb.com/), they already know the website they want to visit and they are trying to find that particular website.
This type of query offers no scope for other websites to target the search terms and rank for it as the users know exactly the website they want to visit. However, the targeted websites need to take all possible steps to ensure that they appear at the top of the results for the branded search query.
- Informational queries
This search query covers a wide range of topics. The intent behind this type of query is to find specific information and answers to a particular question. When a user types an informational query they are looking to gain knowledge and find more information.
These queries provide huge opportunities for relevant companies to target and rank for them. All they need to do is create relevant and high-quality content and provide all useful information. This can help them in positioning themselves as an authoritative and reliable information source.
- Transactional queries
These search queries are the terms that users enter into a search bar when they are looking to buy something. These help them find the products or services they are searching for. To target and rank for these, businesses need to optimize their product pages by including all relevant keywords and enhancing the user experience. Investing in professional SEO services also can be extremely beneficial.
How to rank for relevant search queries
When a user enters a search query and presses the enter button, they get several results. But the ones on the first page have better optimized for the query compared to others. To be like them, here are four ways to rank for relevant search queries.
- Identify and understand users’ search intent
First thing first, identifying users’ search intent will help in understanding what they are looking for. After that, optimizing for different search queries gets easier. The very first thing businesses need to do is to research the search engine result pages. Enter a targeted search term into the search engine and observe what results appear. The types of results can tell a lot about the search intent. Apart from that, some features and tools can help in identifying and understanding the search intent behind the targeted queries.
- Select relevant keywords
Conduct keyword research that will enable in finding relevant words and terms related to your website, web pages, and industry. Focus on long-tail keywords that comprise three or more words. Long-tail keywords drive relevant traffic to the website and immensely benefit businesses. Short-tail keywords are equally important as many users sometimes type shorter terms while looking for information or products. They have a high search volume. If a business manages to rank for such keywords then its website will have massive traffic. Select the right keywords and have a healthy mix of long-tail keywords and shorter ones.
- Craft high-quality and useful content
The mix of the right keywords with excellent quality and valuable content is an extremely powerful combination. High-quality content provides users with useful valuable information they are looking for and establishes the website as an authoritative and trustworthy source. Choose topics based on keyword research and select the content format. Content comes in many forms which include blogs, e-books, guides, infographics, whitepapers, and more. Use a mix of formats to make the content interesting and engaging for the target audience. Craft an outline of the content by looking at the search intent and shaping it accordingly. Also, create a content calendar to make sure that the posting is consistent.
- Optimize the website
A well-optimized website provides an excellent user experience and plays a key role in retaining visitors and reducing bounce rates. No matter how exceptional the keyword integration and content quality is, visitors will not stay on the page, consume the content, and make a purchase decision if the site and pages don’t give a smooth experience. A well-optimized site is the one that:
- Loads fast (in less than three seconds)
- Has responsive web design and works well on all devices (mobile-friendly)
- Has valid links (no broken links)
- Has optimized meta descriptions and title tags
Every day search engines handle billions of search queries. Only a few websites make it to the top. At PeddleWeb, we optimize our clients’ websites for related search queries and help them appear on the first page of search engine result pages. If you want to rank for relevant search terms, contact us to know how we can help you.