Did you know that over 70 percent of small businesses don’t use SEO? Among the remaining 30 percent, only a handful use exceptional local SEO strategies or take the help of trustworthy local business SEO services providers to rank at the top.
But when it comes to selecting a professional SEO agency, several factors can determine their capabilities and competencies. One of them is SEO deliverables.
If you are looking for a professional local SEO agency, you should look at their local SEO deliverables to know what they can deliver to make the SEO campaign a success. At PeddleWeb, we believe that an agency is as good as its deliverables. In this blog post, we have listed eleven major local SEO deliverables that every local business must look for while selecting a service provider.
- Complete website audit
First and foremost, a trustworthy local SEO company website will perform a complete audit of the website. This will help it to understand the website’s traffic, visibility, as well as ranking in search engine result pages (SERPs). Apart from the SEO performance, the total website audit will also find out the technical performance, user experience, design, load speed, website security, accessibility, content quality, and many more aspects. Some renowned local SEO services providers perform free-of-charge website audits. PeddleWeb is one of them.
- Analytical reports
The generation of analytical reports is one of the key local SEO deliverables. After performing a complete website audit, the SEO agency should generate all key analytical reports based on the website’s performance. The reports must have all crucial statistics in them, which would provide a glimpse of the existing SEO efforts. This will help in monitoring key insights and deciding the objectives for short-term, mid-term, and long-term SEO campaigns.
- Competitive analysis
A reliable SEO company will perform a competitive analysis by gaining insights into the local competitors’ SEO and digital marketing strategies. After that, it will also perform a SWOT analysis to understand the site’s strengths, weaknesses, opportunities, and threats. The agency will then understand how different aspects of the website compare to the competitors.
- On-page and off-page SEO strategies
One of the most important SEO deliverables is the designing of on-page and off-page SEO strategies. The former involves carrying out SEO efforts on various web pages of the site. The latter entails performing SEO campaigns on different websites and online platforms. A professional SEO service provider knows the techniques to strengthen both on-page and off-page SEO strategies to enhance the website’s visibility, searchability, and rank on several SERPs.
- Keyword optimization
Relevant keywords are amongst the major ranking factors. High-quality keywords will enhance a website’s rank by letting search engines know what the website is all about. A trustworthy local SEO company will optimize local keywords to enhance a business’s visibility and searchability based on its location. It will optimize its short-tail keywords and long-tail keywords to drive organic traffic and enhance the site’s rankings.
- Content performance analysis
Content is among the most important part of a website. Well-crafted and optimized content can take the site to new heights and boost its rank in the SERPs. On the other hand, below-average content can pull the site’s performance down. Therefore it’s extremely crucial to analyze the content’s performance. This local SEO deliverable is the tactic of finding out how the content in the website performs and does the site succeeds in its content marketing efforts. This will help the website have well-optimized content.
- URL optimization
Optimizing the website’s URL is extremely crucial for SEO as well as user experience. It’s a major ranking factor. Optimized URLs have relevant keywords and are shorter yet expressive. A reliable SEO company will make sure that the URL can be easily read and remembered by most people. It will also ensure that the website doesn’t have broken links. It is extremely important to protect the site with an SSL certificate and see that the URL starts with HTTPS instead of HTTP.
- Schema implementation
Schema implementation helps a website provide useful and valuable snippets and it can take its content to the top of the search results. Schema markup transforms unstructured data into structured ones and it tells search engines what a web page’s content is all about. Adding schema will enable bots to crawl the pages better and enhance the site’s rank. A trustworthy and professional SEO company will enhance the website’s functionality as well as boost customer engagement through schema implementation.
- Google My Business profile optimization
An SEO service provider firm will set up a Google My Business account as well as optimize it to enhance the searchability and exposure on the local SERPs as well as Google Maps. It will also manage the business’s location with strong local SEO tactics. Apart from that, the agency will list all business information on social media, directories, search engines and make sure the business name, address, and phone number are consistent all over the internet.
- Web citation
An SEO service provider will monitor existing citations, online reviews, and other user-generated content on online directories as well as different sources. It will then update the citation and manage the reviews to build a favorable image of the business. Apart from that, it will also respond to queries that will enhance user engagement and build authority.
- Performance tracking
After taking all the steps including GMB optimization and web citation, the next major deliverable is the performance analysis and tracking to know how the performance of the website and make necessary improvements. A professional local SEO services provider will monitor the performance and take steps to improve it.
Overall, it may be said
If you own a local business, you will need local SEO services. But before selecting a professional SEO agency, find out their local SEO deliverables. At PeddleWeb, we provide all types of SEO services that include on-page SEO, off-page SEO, e-commerce SEO, ASO SEO, YouTube SEO, and local SEO. To find out our local SEO deliverables, visit our local SEO page. Better still, give us a call today to know how our experienced team of SEO professionals can help you with your needs.