The realm of SEO is an ever-dynamic one. In the last two years, the SEO landscape has changed a lot. In such a scenario, professional SEO companies and digital marketing experts are doing whatever it takes to future-proof their digital marketing strategies and help their clients grow despite the uncertainties.
At PeddleWeb, an Ahmedabad-based professional SEO services provider, we understand the impact of the recent updates and changes on the future of SEO. In this blog post, we list the nine major trends that will shape the domain of SEO and digital marketing in 2022.
- AI and machine learning to play a huge role in SEO
When it comes to SEO, artificial intelligence (AI) will play a key role in 2022. It will analyze the relationships between websites, web pages, web content, and search engine rankings. AI can take a massive volume of data, analyze the information with fast speed, and use it to find results. It will make the search results more accurate and relevant. Businesses will leverage AI for content generation, data analysis, to create chatbots. Like AI, machine learning will drive SEO strategies in 2022.
On July 1, 2019, Google announced mobile-first indexing for all new websites. In 2020 and 2021, more than half of the internet searches were from mobile devices. By 2025, more than 75 percent of web users are projected to access the web using their mobile devices. In such a scenario, businesses need to focus on making their websites mobile-friendly and optimizing for mobile devices. Businesses need to use responsive web design to make the layout of their website compatible with every device. They must optimize their images to increase the load speed. They must make sure that the load time is not longer than three seconds.
- Rise of voice search
The advent of voice-assisted devices has revolutionized the way people browse the internet and search for information. Switching it on, they just need to say the search terms and the device will read out the results. Last year, more than 60 percent of customers used voice search for local businesses near them. With rising sales of voice-assisted devices and speakers, the use of voice search will only increase in the coming years. Businesses need to optimize their websites and content for voice search. Professional SEO services can help companies
- Long-form content
In the last two years, there has been a massive increase in long-form content. Content of 3,000 words or more provides a lot of information and the opportunity to place primary and secondary keywords strategically. In long-form content, content creators can add primary and secondary keywords in H1, H2, and H3 tags. This will enable them to rank high for the particular search terms. This type of content can give credibility and make one look like an expert. To be successful and effective, however, long-form content must be engaging and interesting.
- Google’s E-A-T principle
As per Google’s Quality Rater Guidelines, E-A-T (expertise, authoritativeness, and trustworthiness) has been one of the key ranking factors for the search engine and the present year will not be different. Google’s E-A-T principles determine the content quality of a website. While creating website content, it is critical to keep the search engine’s E-A-T principle in mind and back up claims with facts and statistics. Authoritative links in content can fulfill the principle criteria of the. To create high-quality content, creators must create ideal buyer personas that will enable them to understand what type of content their target audience prefers to read.
- Video optimization
Video optimization helps search engines index and rank video content for relevant search terms. With the rise in video marketing and video-sharing platforms, more and more video content is appearing on the search engine result pages. A huge number of companies are using YouTube, Instagram, TikTok, Vine, and other video-sharing platforms to share videos and attract new customers. Businesses that have not included video optimization in their SEO strategy are willing to make it a part of their SEO campaign.
- Website usability metrics
Google has made website performance a key ranking factor. The websites provide excellent user experience rank better. The search engine behemoth penalizes the sites that fail to meet certain UI/UX metrics and load speed. Among the top website usability metrics is site speed, which is a crucial part of the web experience. The correct UI/UX design elements also play a key role in search engine rankings. A website’s accessibility and operability also play an important role in determining its ranking.
- Importance of backlinks
Backlinks have always been one of the major ranking factors in SEO and play important role in SEO strategy. By linking back to authoritative web pages and providing high-quality references to visitors, a website proves its trustworthiness to search engines.
- Rise of semantic search
Semantic search is a search engine’s effort to generate the most relevant and accurate result for a specific search term. It understands the context and intent as well as uses the past data to enhance the search experience. In recent years, the rise of semantic search has made it easier for users to get accurate answers to their queries. It has shifted the responsibility to websites to include accurate keywords and information to match relevant search queries.
In a nutshell,
Staying up-to-date with SEO trends is the best way to know what’s store in the future and tweak SEO strategies. At PeddleWeb, we tailor SEO strategies for all types of businesses after studying the trends and projections. If you are looking for a professional SEO company that can provide high-quality and reliable SEO services, contact us.