If your business is not opting for Instagram marketing in 2021, you are losing a massive growth opportunity.
With more than 1 billion users on Instagram, social media offers a great platform to promote a business or brand.
The digital revolution has changed the way of promoting presenting businesses to the target audience. Instagram is one of the best social networks that can boost business growth with strategic actions.
When you use social channels, it is imperative to identify the primary goals of using a particular network.
Determine goals and target audience
When you want to succeed in Instagram Marketing in 2021, you should have two things clear in your mind; goals and potential customers.
You might have goals such as;
- Build and sustain an online presence
- Boost brand awareness.
- Establish
- Generate more leads
- Establish your brand as an industry leader.
- Sell products directly from the app.
Understanding the target audience and determining the goals will help you to get maximum output from social media networks like Instagram.
Once your goals are clear for Instagram marketing, it will be a lot easier to strategize the action plan.
Want to explore the Instagram marketing secrets?
Go through this article to discern the top ways for successful Instagram marketing in 2021.
#1. Optimize Instagram profile
Your Instagram profile is the first look your viewers get. So, you need to optimize the profile to make it captivating, informational, and engaging. Your company bio can give a basic description of your business offerings.
Other considerations for Instagram profile optimization include;
- Choose a user name that resonates with branding
- Give website link
- Display logo in the profile image
- Use relevant hashtags in the description
Overall, the business profile should give precise information about business in a simple yet attractive way.
#2. Create compelling content
Various forms of content on a social media platform like Instagram helps to stay connected with the users. When you create content, make sure you are posting attracting and appealing information that reflects brandings.
In addition, you should create content with a specific purpose such as;
- Educate
- Inform
- Guide
- Entertain
- Engage
When you post content with a special intent, you maximize potential customers’ interaction with the post. Create visually appealing images
#3. Promote user-generated content
User-generated content allows your audience to connect themselves with your brand in a distinct way. When you associate your brand with user-generated content, the users feel more valued. This gives many benefits such as;
- Builds trust between brand and customers
- Cut through the noise
- Provides a social proof
No matter what industry you serve in, the user-generated content can significantly help convert users to advocates of a brand.
#4. Take advantage of Instagram stories
Instagram stories are a quick and engaging way to connect with the audience. The stories are live for 24 hours and past the 24-hour limit; it displays in small circles under an Instagram bio.
Consider the stories in your bio as an opportunity to showcase your best stories (possible of the products, services, and promotions).
While you use Instagram stories;
- Converse meaningfully
- Use polished content
- Think about inventive graphical representation.
Besides, saving the stories that performed exceptionally well will provide your brand a prominent impression while customers visit your profile.
#5. Partner up with influencers
Connecting with influencers on Instagram will boost the visibility of your business. Usually, people trust and admire influencers so that you can easily promote your brand and increase customer engagement. Partnering up with the influencers will help you to;
- Hook with potential customer subtly
- Build credibility and authenticity
- Provide values to customers
- Boost SEO score
When you use the right amount of resources and guidance, influencers can provide you a great return.
#6. Wisely choose the post time
Posting the right content on the right is crucial. No matter how appealing your content and images are, they are worthless if NOT posted at the right time.
When you want to maximize customer engagement on Instagram, you need to;
- Find your brand’s optimal time to post
- Optimize posting schedule accordingly
- Keep experimenting to ascertain another time slot to post content
Hence, it is essential to find when your target audience is most active on Instagram. When you post while they are actively surfing on the social platform, it increasingly gives you more opportunities to boost engagement.
#7. Track, Measure, Strategize
Once you have applied the above tactics, you should track and measure the results. The insightful tactics will help you determine the area of improvement. Also, you can identify the strong aspects to strengthen engagement with potential customers.
So, make sure you proactively focus on tracking and measuring the results gained through Instagram marketing services.
Want professionals to look after Instagram marketing?
PeddleWeb is there for you! We collaborate with clients to craft compelling Instagram marketing strategies that actually work. Connect with us to know more about how we can give a boost to your Instagram marketing agendas!