Whether you want to promote sales or beat the competition, you must optimize ecommerce product pages. Here we are uncovering the essential DOs and DON’Ts about eCommerce product pages.
Let’s explore the details!
DOs about eCommerce Product Pages
#1. Execute a Keyword Strategy
Use the right keywords for the product page so that it can be listed in the SERPs appropriately. But, you should use the proper keyword research techniques and opt for the long-tail keywords (that your users might be using to find your products).
#2. Optimize Titles/ Meta Descriptions
Title tags and meta descriptions are essential in product page optimization. You should include details, such as:
- Brand of the product
- Product’s name
- Model number
- Attributes about the product
- Additional key information
#3. Using appropriate structured data
Inserting the correct type of structured data on our product web pages helps the brand to appear in SERP as rich snippets. Essentially, all product pages should perform at least the schema product markup and for reviews, enabling you to get more impressions and clicks.
#4. Write Unique Product Descriptions
Unique and precise product descriptions allow search engines and users to understand what the product is actually about. List the name of the product along with its basic features and key information.
You should emphasize giving consumers great information to prompt them to click on your listing to drive more traffic and increase sales.
#5. Add FAQ Section
Having user-friendly content that meets the needs of users is key to get a higher ranking in SERPs.
The FAQ section allows users to clear their doubts about the products and understand the product thoroughly. Make sure the FAQ content is simple and easy to understand.
#6. Share Testimonials/ Customer Reviews
Customers’ testimonials and reviews play a crucial role in influencing buyers’ decisions. Hence, encourage customers who have tried your product to share their experience about the product. In fact, product pages with reviews have higher chances of improving conversions.
#7. Use High-Quality Videos and Images
One of the disadvantages of online shopping is customers can not physically touch the product. Hence, you must provide high-quality product pictures and videos. This will help potential consumers to know what they are buying.
#8. Test Landing Pages
Test landing pages against the information they provide, CTAs, and presentation of the layout. The landing page must be compelling yet intuitive to attract users to make a purchase.
#9. Reducing loading times
Faster loading times are a must in an ecommerce business. Faster loading pages give customers a better experience while they explore products on your website. This improved experience with intuitive UI/UX can increase sales, revenue, pages per session and reduce bounce rate.
#10. Audit Your Product Pages for Technical Issues
Finally, you should audit product pages for technical SEO to assess elements like duplicate content, tags, and descriptions. Also, find and fix a broken link, 404 errors, and 302 redirects, and missing structure data.
Now that you have understood the essential DOs for the ecommerce product page, you must acknowledge DON’Ts about the same
DON’Ts of Ecommerce Product Page
#1. Don’t Use Product Descriptions As Mentioned On Manufacturer’s Website
This will create a duplicate content issue, and the product page will not rank. Hence, make sure to use unique content while displaying your product.
#2. Don’t Opt For Automated Optimization
Include important information in the product titles, and list the key details rather than optimizing automated assistance.
#3. Don’t Practice the Inaccurate Type of Structured Data
Structured data help your site rank in the rich results and drive more traffic and improve sales. Hence, do not overlook this part at all.
#4. Don’t Discard Your Seasonal Pages
This is one of the common mistakes eCommerce businesses make. If you have higher rankings for the seasonal product page, do not remove the pages once the season goes. Instead, use that page to drive traffic on other related product pages.
#5. Don’t Remove Out of Stock Pages
When products go out of stock, keep the URL live with a clear notice of temporarily unavailable. DO not remove the out of stock page.
#6. Don’t Optimize for Low Volume Keywords
Do your research, and use data to decide which keywords are right to select. If you optimize for low volume keywords, you will not get much traffic on the product pages.
#7. Don’t Miss Opportunity to Use Calls to Action
CTAs are essential to driving certain actions from users. You must include compelling CTAs on the product page to improve sales.
#8. Don’t Forget About Internal Linking & Backlinks
Often internal linkings for product pages are missed, which can lead to less traffic on certain product pages. So, be sure to interlink the product pages on your ecommerce site.
#9. Don’t Overlook Mobile Optimization
More consumers currently use a mobile device for online shopping; hence, be sure to optimize your product page rather than a website for mobile devices.
#10. Don’t Set the Faulty Price
Use the right pricing strategies to improve conversions—research the market before listing the price of your products on an eCommerce platform.
Want to optimize the eCommerce product page to drive improved results?
PeddleWeb can help. Connect with us to get the best eCommerce SEO services and optimize product pages to drive more traffic, improve conversion and revenue. We opt for unique strategies to optimize ecommerce websites to deliver better results.