Do you know that more than 2 billion logged-in users are active on YouTube each month?
YouTube is a widely used search engine to explore video content. No matter what type of business you manage, if you strategize tactics for YouTube SEO, you can get lucrative results. More and more businesses are taking advantage of the YouTube video platform because of many reasons such as;
- It can be used to create an eLearning community
- It is idle to approach the mobile audience
- It offers trackable results (in terms of views, likes, shares, etc.)
- It is the perfect platform to make a video go viral
- It helps in easily get found on the search engines like Google
- The content never dies on this platform, it can be impactful all the time
Shortly, if you strategize your actions for the videos on YouTube, you will surely get the results. But, it is important to focus on certain tactics or have a blueprint ready to promote videos and get a higher ranking.
Want to explore how to rank videos on YouTube?
Read this blog, and you will get your answer. Here we have uncovered the top ways that boost the ranking of videos on the widely used video platform.
1. Execute keyword research
Whether you are focusing on YouTube channel optimization or create a new set of videos, keywords should be used correctly and appropriately. Keywords are essential to get ranked on YouTube. Depending on the industry you serve and business type, you should search for the common phrases that your audience may use to find your business. Well-executed keyword research helps in establishing content strategies that help in the promotion of the video you publish on the platform.
Once you execute the research, pick one or two best suitable keywords that can be optimized and help boost visibility. It is imperative to choose keywords for your videos that match your content’s primary purpose and get enough search traffic. Hence, determining the right keywords is essential while improving ranking on YouTube.
2. Use compelling content
There are many factors that contribute to a higher video ranking on Youtube, and content is one of them. The more useful content is, the more user engagement you can have. Quality content plays a significant role in strengthening user engagement, which affects video ranking on the platform.
Moreover, with the compelling content people tend to watch, like, and comment on a video, the better it will usually help in the ranking on YouTube. So make sure you create videos with the intent of solving a particular problem, which is extremely helpful for your viewers. For instance, in your videos, you can share how to method or give them an analysis of the latest trends. In short, the video must be beneficial for your audience, which will entice them to interact with it.
3. Encourage users interactions
The more engagement your YouTube content receives, the better it will perform and obtain more reviews. You should smartly embrace the opportunity to encourage them to subscribe to your channel, like, comment, or share the video. For this, do not hesitate to ask your viewers to subscribe to your channel or give your video a thumbs up. These verbal prompts can make a huge impact while you want to rank on YouTube.
Further, try to incorporate a natural way of asking audience participation in ranking higher. For example, you could say something like this ” Subscribe to my channel, and never miss an update on the latest industry trends…”. Likewise, you can add on-screen text graphics that act as a visual call-to-action. Even a simple text display can effectively drive more actions and increase your video views.
4. Use attractive thumbnail
As YouTube is a visual search engine, an eye-catching thumbnail will be useful in attracting viewers. The thumbnail should attract the spectators to click on it and explore the content. An attractive thumbnail can play a role as a teaser for your content can influence when it comes to view count. In fact, using the appealing thumbnail will improve the chances of views for the video. Thus, marketers are using such a type of thumbnail that attracts potential viewers to explore the entire content in a video.
In addition, YouTube SEO is essential while you want to rank your videos higher among similar types of videos. YouTube is the second most popular (after Google) search engine that is being used across the globe. Hence, when you are uploading a new video, you need to complete SEO activities that inform the search engine about the content; hence it can be reached for the searched query. This element is often overlooked while implementing a strategic plan to increase video ranking on YouTube.
All in all, understand your business and define the goals that you want to achieve through the videos on YouTube. Follow the above-mentioned steps and get lucrative results to improve the ranking of your videos. If you want expert help in gaining an increased ranking for your videos on YouTube, we can help.
PeddleWeb is a renowned YouTube SEO company that collaborates with businesses and individuals to make their YouTube videos highly visible and boost ranking. Our experienced teams use their expertise in YouTube SEO and YouTube channel optimization to boost the ranking of the videos on the platform. Get in touch with us to know more about how we can help in getting a higher ranking for YouTube videos.