Whether you want to increase traffic on your website or improve its visibility on the search engine results pages, SEO is a must activity. Search engine optimization is a systematic method that gradually improves the website’s rankings.
In general, SEO included three main categories; Off-page, On-page, and technical. Off-page SEO includes promotional activities for a site while on-page SEO incorporates web pages and content optimization. Lastly, technical SEO deals with the crawling and indexing of a website, which is crucial to get higher ranking positions on the search results.
Technical SEO is a method to improve the technical aspect of a website that increases its ranking on search engine result pages. It helps the search engines to index web pages of the site efficiently. Generally, a well-optimized website can easily get higher ranking positions on the SERPs (Search Engine Result Pages).
Here are the top technical SEO tips that help to rank your website prominently on search engine result pages.
#1. Design a responsive website
You never know which device users will use to visit your website. It means that a website should run properly on all devices irrespective of screen resolution and size. Search engines like Google give first preference to mobile-friendly websites. So, it is vital to design a responsive website that runs flawlessly across all devices.
Also, it’s easier to attract more traffic on mobile-friendly sites because it offers improved user experience, streamlined experience on all devices, and loads quickly. Besides, responsive sites need lower maintenance. The lower bounce rates with a user-friendly site help to obtain high rankings.
#2. Perform Technical audit regularly
A technical SEO audit is vital for the smooth functioning of a website. It is not as hard as it sounds. There are several tools available like SEMrush, WebCEO, Moz, etc. which help to run audits systematically and effectively. An audit provides an opportunity to inspect the robustness of the website’s technical framework and infrastructure.
The assessment aids to understand how friendly your website is for users and search engines. Also, you can easily detect technical errors and fix them promptly. So, perform technical analysis of a website and maintain strong positioning in the rankings.
#3. Optimize keywords
Keywords are the most important element to inform search engines about a particular web page. Once the engines understand the details, it can display the page for the performed search query. Using the right keywords is necessary to increase web traffic. So, optimize the keywords for your website, and use them where needed. For instance, never leave an image without a keyword.
Moreover, perform adequate keyword research before selecting the most appropriate keywords for your website. A site with well-optimized keywords has a higher click-through rate as it pops up on the most relevant to the searcher’s query.
#4. XML sitemap optimization
Search engines find and index a site based sitemaps. It acts as a roadmap to inform search engines what content is available and how to reach it. This ability of an XML sitemap assists crawlers for the quicker indexation. Also, if a website needs to have frequent new pages or a deep architecture, then XML sitemaps work better for the indexing of a site.
Thus, optimizing the XML sitemap for a website is recommended. Google search console is an efficient way to optimize the sitemaps. By incorporating only SEO relevant pages, you can direct search engines crawl your site more effectively in order to get the privileges of better indexation.
#5. Choose intuitive website structure
The structure of a website is a highly influential SEO factor for many reasons. Structures websites help users to find out what they are looking for faster. And, search engines can understand and index a website easily.
So, do not forget about navigation and site structure. It guides your users and search engines to lend at the proper place for their queries. Use breadcrumbs, pagination, call to actions, and other elements for the most appropriate structure of a site. Besides, go for a simple, effective layout for better user experience.
Apart from these tips, here are some characteristics of a technically optimized site;
- Faster loading website
- A site without duplicate content
- Secured and structured data
- Strong internal linkings
- No 404 error pages
- A site with canonical URLs
- No broken links
- A website with SSL certificate
- Accelerated mobile pages
- Proper pagination
- Multilingual support
- Well-optimized robot.txt files
- Schema markup for bread crumbs, etc.
When you want to optimize a website for technical SEO, use the above tips, and end up with impactful results. So, use the appropriate measures and make your website technically sound that has increased visibility on the search engine result pages. Also, it is recommended to have certain technical characteristics of your website.
Technical SEO is the essence of a website irrespective of goals. It not only boosts search engine rankings but also offers ease for the visitors. Once a website optimized for the technical SEO aspects, it can easily achieve a higher position with increased traffic. However, sometimes it needs expert technical knowledge and experience for the technical optimization of a website. So, make sure you have intelligently performed technical SEO for your website which does not encounter problems while crawling and indexing your site!