As you have probably already heard, GDS or Google Data Studio is a data visualization tool. From ad performance, traffic sources to total revenue and number of transactions, GDS can help create charts and reports for multiple metrics.
But can mere visualization of data work? You would appreciate a dashboard that offers a look into key performance indicators, won’t you?
Marketers certainly wish to keep track of keywords that bring the most traffic and paying consumers. Plus, there’s a need to monitor phrases that are unable to get much growth. An SEO dashboard in GDS can help you with just that. We, as a digital marketing company, rely on the same.
Here’s a quick look at the steps for creating one:
Step 1
There are several ways to start. However, the most tried and tested option is visiting: datastudio.google.com. Log in using the Google Analytics account that you wish to use for creating the dashboard.
The page offers a few pre-built examples and an option to create a new template with a + sign box. Select “new” and give it a name, depending on your report tagging policies.
Step 2
Plan beforehand about the data sources you wish to connect.
Click the “Create New Data Source” or “Connect to Data” button to add your first source. A pop-up with a variety of sources would appear. You can choose Google Analytics, Google Ads, Search Console, and other options that you wish to add.
Step 3
You need to authorize relevant accounts to get started with the linking procedure. Then, in the case of Search Console, you need to select the website you want the data for. Next, click “Connect” and then Add to Report.
The dashboard will immediately capture the average click-through rate, total impressions, and total clicks. Most importantly, it will capture a website’s search engine rank position for any given phrase.
Step 4
You can also click on “Manage Added Data Sources” to select additional data sources. There is an option to add partner connections like Bing Ads, Facebook Analytics, and others from available options. The last part in this step is clicking on “Create Report” followed by “Add to Report.”
Step 5
Once logged in, click the big plus sign, and select the “Report” option. Choose the data sources that you wish to add. Then, click the “Add to Report” option in the dialog box. That’s it; you can name the report and share the same.
Three significant benefits of data studio dashboard for marketing
- Ability to visualize and customize the information
Data presented in the form of configurable tables and charts is highly appreciable.
With data studio, you get a blank canvas and the ability to add data in whichever format you want. The information stored in the dashboard is fully customizable.
You can easily create multi-page reports with tailored information for your clients.
Visualization options include paginated data tables, geo maps, time series, pie charts. You can select or deselect options with the drag and drop editor. There are no fixed parts for widgets or columns.
- Mix and match data from different sources
A dashboard that presents information accumulated from different data sources is what every marketer needs. Even Google Analytics does not offer that option.
Based on the metrics that clients want to focus on, you can generate reports based on mix-and-match data sources.
For example, if areas of focus for your PPC channels are YouTube and Google AdWords, the dashboard allows you to look at and place both sets of analytics alongside.
In fact, the part worth appreciating is that you can even put data sets from Twitter ads, Bing ads, and Facebook analytics side-by-side with third-party-connectors.
The option helps marketers in presenting and comparing performance for paid ads on various networks. As a digital marketing services provider, we offer such detailed reports to our clients every week.
- Sharing and collaborating options
Sharing reports is possible due to GDS’s Google Docs-like setup. You can send a link to share reports with clients, team members to collaborate. Like docs, you can set “view only” permission while sending a link to the client.
Do you think your existing campaign did not perform despite the allocation of resources? Do you need an SEO services firm that can offer detailed data-backed analysis for past performance? Feel free to contact Peddleweb. Our team can analyze your site data for ad performance, keywords, and traffic sources. Then, help you with charts and reports for multiple metrics.
