As per a Global Wellness Institute study, the international wellness industry has surpassed a value of over USD 4.5 trillion. Growing at a compounded annual growth rate of 10 to 15 percent each year, it is set to touch USD 7 trillion by 2025. To thrive in the booming sector, many wellness brands are employing professional digital marketing services to promote their services.
If you are a business owner in a highly competitive space, some tried-and-tested strategies can help you succeed. Also, hiring a trustworthy digital marketing company in India can give you an excellent return on investment. In this blog, we discuss nine effective tips to enhance health and wellness marketing strategies.
- Study the competition
The healthcare and wellness industry is an immensely competitive space. Businesses in the domain carry out different marketing strategies to attract the attention of prospective customers. Before rolling out a marketing campaign, analyze the competition. Know what the top players are doing and how they are promoting their offerings. Also, find out what they are doing right and where are they going wrong.
- Build a strong brand
After studying the competition, identify the strategies that will work for your business. It’s extremely crucial to know the unique selling point and build a robust brand. When it comes to health, wealth, and wellness, customers will prefer to do business with a company that is trustworthy and has a strong reputation. Create a compelling brand story. Have a unique culture that’s different from the competitors. Do whatever it takes to provide exceptional services and a remarkable customer experience.
- Build an attractive website
Gone are the days when customers would select a healthcare center from the yellow pages or offline directories. Now, people search for trustworthy and high-rated centers near them and visit their websites before choosing the right one. Build an attractive website that showcases everything about your business and offerings. Hire an experienced web developer and work closely to ensure that the site is user-friendly. Also, make sure that the website is optimized for mobile devices, search engine results, and voice search.
- Leverage social media
Today, more than half of the world’s population is using the leading social media platforms. Social networks provide enormous opportunities for businesses to boost visibility and drive online and offline traffic. Make sure to leverage the free online tools to connect with and engage prospective customers. Use relevant platforms for specific communication. LinkedIn is perfect for targeting professional clients and generating
high-quality leads. Twitter is suitable for posting crisp and catchy thought-provoking posts. Pinterest and Instagram are right for posting attractive images. Use Facebook to reach and engage a large group of the target audience. Consider investing in professional digital marketing services to help you create captivating posts and content for social media marketing.
- Build an online community and engage with them
Online communities help businesses connect with their followers, loyal customers, and target audience and build meaningful relationships. As per a recent statistic, 66 percent of businesses believe that their online community has increased customer loyalty and helped them retain more customers. With a strong online community, businesses don’t need to offer special offers and discounts to connect with like-minded people and encourage them to sign up. Make sure that after building the community, connect with the members and keep them engaged.
- Create valuable content
Writing engaging and valuable content creates a solid brand reputation. Focus on crafting original content and be honest about your business and its core values. Try to develop content that targets the audience’s problems and provides practical solutions. Make it more interesting and engaging and remain consistent with the quality. To create high-quality content, hire a professional digital marketing company in India.
- Leverage the power of fitness and wellness influencers
Many businesses are successfully leveraging the soft power of influencers to promote their brands and offerings. Emulating them will allow you to reach a large number of people and create awareness about your business. Many renowned fitness and wellness influencers have several thousands of followers. Some may have a following of more than a million. Explore opportunities to collaborate with them and request them to promote your services. The top influencers charge a considerable amount of money for
advertisements and product placements but they provide excellent returns on investment.
- Collaborate with complementary brands
When two complementary brands partner with each other, they cater to a wider market and serve more customers with their complementing offerings. Partnering with complementary brands provides businesses with the opportunity to create innovative products and services and build a positive brand image. A wellness center can collaborate with one or more local organic foodstuff or skincare brands.
- Promote the business on radio shows
Promoting on radio shows can help you reach out many target audiences in your locality. Visit the local radio stations and look at various advertising packages. Radio ads are less expensive compared to TV ads. Choose a package that is within the advertising budget. Also, participate in talk shows related to health and wellness.
Taking everything into account,
The above nine tips will help you enhance the digital marketing strategy for your health and wellness business. At PeddleWeb, we have provided many businesses with our professional digital marketing services and helped them thrive in the sector. If you want to succeed in the rapidly growing space, contact our team to know how we can help.