A landing page is a webpage that engages visitors and prospects and converts them into leads. It gives visitors crucial information about a website and its offerings and enables them to take a specific action. As per many top marketing experts, a good website should have more than ten landing pages.
But businesses are yet to invest in it as they must. According to a study, 62 percent of B2B companies (that use landing pages) have six or fewer landing pages. Another study found that many B2B marketers face huge challenges during landing page creation and testing. In such a scenario, taking the help of a professional and trustworthy digital marketing company can be extremely useful.
This blog post discusses why your business needs landing pages and how you can create them in five simple steps.
Benefits of landing pages to your business
Landing pages offer the following benefits to your business:
- Increase potential leads
You can enhance your search engine optimization (SEO) and conversion rate optimization (CRO), generate more traffic and leads to your website, and improve your brand recognition by optimizing your landing page. Landing pages make lead generation much easier. As per a HubSpot study, companies with 10 to 15 landing pages reported a 55 percent increase in leads. Moreover, businesses with over 40 landing pages generate 12 times more leads than companies with five or fewer landing pages. As per a MarketingSherpa study, nearly 68 percent of B2B companies use landing pages to generate leads for future conversion. Now that you know how one or more landing pages can help you generate higher leads, you must invest your time and effort in creating that. You can also take the help of a professional digital marketing company to help you with that.
- Maximize conversion rates
Landing pages make it easier for visitors to take specific action and entice them to do so. As per a Databox study, the average conversion rate of a landing page is 26 percent. Many digital marketing service providers opine that more goal-oriented landing pages lead to higher conversions. Experts say that adding value and relevance to the landing page’s call to action can increase the conversion rate. Focusing on the relevance and value for the visitor holds the key to an effective landing page. By getting more conversions, landing pages bring in more sales and more revenue to your business.
- Increases SEO value and ranking
The purpose of landing pages is to encourage visitors to take a specific action, and it has targeted keywords to entice them. When you have more than a few landing pages, you have the chance to rank higher in web search. They increase the value of your SEO and drive organic traffic to your website. A reputable digital marketing company can be useful in landing page creation. They can strategically place the right keywords to optimize the search engine and help you rank higher in searches.
- Provide excellent user experience
When your landing page has compelling content and provides clear and valuable information, it impresses your visitors and enables you to build trust. Most landing pages have original and relevant content and are transparent about a business’s products or services. They also enable visitors to navigate easily and make informed decisions.
- Collect valuable data
When you link a landing page to a particular call to action, content, campaign, or source, you can observe the channels generating the highest leads, the campaigns performing the best, and the offerings and topics that are piquing the most interest. Landing pages enable you to gather all this information and more such as the data of your visitors and prospective customers. The landing pages that contain forms enable companies to know more about their visitors, such as their name, email address, preferred time and date for a consultation, and other information. Some companies, however, get their forms wrong by requesting more information than they need. Make sure you request the necessary data and no personal information. A form with only name, email, and company website will suffice.
- Boost your search campaigns
Landing pages are not only effective in pay-per-click and SEO campaigns, but they are also useful in search engine marketing, social media advertising, email marketing, and e-commerce optimization.
How to Create Landing Pages?
You can create compelling landing pages in these five simple steps:
- Know Your Audience
Find your target customers, understand their online behavior and information needs, and identify the content, design, and calls to action that work best for them.
- Know your goals
Each of your landing pages must guide the visitors towards a specific goal effectively. For good conversion rates, you must have a specific goal for each page. A study found landing pages with more than one goal decrease conversion rates by 266 percent.
- Create the page design, content, and CTA
The next step is to work on the landing page design and create a compelling one. You must design your content that gives crisp and precise information. Outline the solutions and benefits your offerings provide. Craft an impressive call-to-action. Focus on aesthetics and color. Use images, pictures, and visual content to make it more appealing.
- Drive traffic
After your landing is live, drive traffic towards it using email marketing, social media posts and ads, and pay-per-click ads.
- Conduct A/B testing and landing page optimization
A/B testing is a method to research user experience. Conducting an A/B test and optimizing your landing page will provide a superior user experience and more conversions.
On the whole,
If you want to generate more leads and gain more conversions, creating a compelling landing page is one of the best ways to achieve that. A professional digital marketing company like PeddleWeb can help you create a landing page and entice your visitors to take specific actions. To know how we can help you, contact us today.