Can digital marketing services play a role in the success of your dental practice? It sure can, and it often does.
Years back, when people had dental problems, they would book an appointment with a dentist near them. Most are selecting dental care providers and clinics based on online reviews and rank in the search results.
As per a 2019 survey of 1500 Americans, 43.3 percent of the respondents prefer the best online reviews. While 18.4 percent choose the ones with top rank in search results. People from the remaining parts of the world are no different when it comes to selecting a dentist.
Apart from years of experience and a track record of providing excellent dental services, you also need the right digital marketing services and SEO services to grow your business. You can learn the tricks yourself or find a professional digital marketing company to help you with that.
This blog post lists how digital marketing can benefit your dental business and the steps to follow for top SEO rankings.
Create a Google My Business Page account
A Google My Business (GMB) page is a credible source of information about a local business. It is verified and gives the details such as an address, photos, hours, phone number, website, and more. A strong GMB listing can make your clinic appear on top of the web searches for a dentist in your locality. The process of setting up a GMB page is easy. You need to sign in to the Google My Business page using your Gmail and complete the location verification. After that, you can create a GMB profile and fill in your practice details, including name, address, operating hours, business category, phone number, service areas, appointment link, and photos.
Do local search engine optimization
To grab the attention of people looking for a dentist in your locality, you need to optimize your website and advertisements. Local search engine optimization (SEO) is the backbone of local businesses. It will enhance your website’s rank on search engines and generate more traffic to it. People looking for a good dentist, say in Commercial Street in Bangalore, may type “best dentist in Commercial Street” or “dental clinic in Commercial Street.” The search will filter out the businesses in the vicinity with the highest ratings and strong optimization.
Leverage social media platforms
When put together, social media platforms boast of over 3.5 billion active users. Facebook alone has about 2.8 billion active users, and Twitter has more than 206 million active users. Many of the total users use the platforms to research products and services before they buy. To connect with your prospective customers or the people looking for a professional dentist in your city, you create your business account on all major social media platforms and develop interesting content to engage your followers.
Develop relevant and engaging content for blog posts, newsletters, emailers, and more
Apart from the website and social media platforms, you can pique the attention of many new customers by marketing your content. You can create blog posts, newsletters, emailers, e-books, advertisements, infographics, and more to reach out to many people. The content you create should educate, engage, entertain, provide valuable information, show your culture, among others. Creating blog posts is one of the most effective tools in content marketing as it enables you to create informative and engaging content and place keywords strategically. A well-crafted, high-quality blog post finds its way to a large number of readers. Creating all this content requires a lot of time and effort. You can hire a digital marketing company to provide end-to-end digital marketing services and SEO services.
Ask for online reviews and testimonials
When your patients are delighted with your service, don’t hesitate to ask them for online reviews and testimonials. Favorable reviews and testimonials provide a wonderful opportunity to build trust and goodwill. You just have to identify the time and situation to ask for feedback and reviews from your customers. Also, make it easy for them to give their feedback. You can also use online reputation management to know your patients’ opinions about your clinic and business.
Use pay-per-click advertisements
With pay-per-click (PPC) advertisements, you pay for the number of clicks on the ads. They are cost-effective and extremely useful in generating new leads. They also enable a business to show at the top of the search result page. With these, you can select relevant keywords and create ads based on them. These ads are best to advertise special offers and discounts. For best results with PPC ads, you can take the help of a professional digital marketing company.
Include your practice in dental directories
By adding your name and practice in relevant dental directories, you will be more visible in web search results. This is also an important part of local SEO as it will give you a distinction from the other practitioners in your area. You can include your name in directories such as Indian Dental Association, MedIndia.net, DentalBusinessDirectory.com, and many more. You need to be careful when entering the details and ensure that you include all accurate, relevant, and complete information.
Use video in your dental marketing mix
Videos are much more appealing and engaging compared to any other form of communication. Using videos, you can welcome your customers, introduce your staff, and show your processes and patients’ feedback. You can upload the videos on your YouTube, Instagram, Facebook, and Twitter accounts.
With more and more people relying on the internet to find a dentist, investing in a professional digital marketing company can enhance website rank and generate more traffic. At Peddleweb, we provide customized digital marketing services and SEO services to our clients. Contact us to find out how our digital marketing solutions can help you achieve desired results.